Presented By

RESHMA.M

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Toshiba India Private Limited Head Office in NCR (Gurgaon), Branch Offices in Mumbai, Bangalore & Chennai, Representatives in Ahmedabad, Pune, Bhopal, Kolkata, Hyderabad, Chandigarh TPSC (India) Private Limited in Hyderabad Toshiba Embedded Software(India) Private Limited in Bangalore Toshiba JSW Turbine and Generator Private Limited in Chennai

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Toshiba Corporation Type : Public Traded as TYO: 6502 OSE: 6502 NSE: 6502 LSE: TOS Industry : Electronics Computer systems

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HISTORY
Toshiba was founded by the merging of two companies, Tanaka Seizosho and Hakunetsusha, Tokyo, Japan, in 1939. Tanaka Engineering Works, was Japan's first manufacturer of telegraph equipment. Hakunetsusha was Japan's first producer of incandescent electric lamps. 1970, Toshiba started expending strongly by acquiring many heavy engineering and primary industry firms.
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 In 1987, Toshiba was accused of illegally selling CNC milling machines used to produce very quiet submarine propellers to the Soviet Union. In 2004, Toshiba announced it would discontinue manufacturing traditional in-house cathode ray tube televisions. In 2008 Toshiba announced that it was to drop its format in the HD DVD.

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Vision :
To be the best global source of residential air conditioners for Toshiba and Carrier brands in quality, cost, delivery and customer service.

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Mission:
To operate our business to excel in 4 areas, shareholders value, customers satisfaction, employees satisfaction and Corporate Social Responsibility.

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Strategy:
More of, and from the same in terms of product chassis, manufacturing facilities, design engineering capabilities, testing facilities, supply chain and factory footprint Aim at Creating an EXPERIENCE brand

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toshiba

An Integrated Digital Marketing Plan

The Strategy: What is an EXPERIENCE BRAND?

Financial Statements for toshiba

Year over year, Toshiba Corporation has seen revenues fall from 6.4T to 6.1T. This along with an increase in the cost of goods sold expense has led to a reduction in the bottom line from 137.8B to 73.7B.

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Products, services and standards

including air conditioners, consumer electronics (including televisions and DVD and Blu-ray players control systems (including air-traffi etc, electronic point of sale equipment,[21] elevators and escalators, home appliances (including refrigerators and washing machines), IT services lighting
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STRUCTURE

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toshiba
The Objectives

An Integrated Digital Marketing Plan

Engagement and Buzz Among Bloggers and Social Media Influencers

Reach of the product in the target audience

First hand feedback of the product

Finding a full time Brand Evangelists for Toshiba

FINANCIAL POSITION
Revenue 6.3 trillion (2011)[2] Operating income 240.3 billion (2011)[2] Net income 137.8 billion (2011)[2] Total assets 5.3 trillion (2011)[2] Total equity 1.7 trillion (2011)[2] Employees 212,000 (2011)[2]

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Operations
The current Toshiba headquarters in Minato, Tokyo,
Japan. The Toshiba research and development facility in Kawasaki, Kanagawa, Japan. Toshiba Europe offices in Neuss, Germany.

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principal divisions and subsidiaries

Digital Products Group Digital Products and Services Company (consumer & professional electronics: TV, PC, cell phone, etc.) Network & Solution Control Center

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toshiba

An Integrated Digital Marketing Plan

The Channels to EXPERIENCE INNOVATION

Website Facebook

Twitter
Blogs

Email Marketing
Call Centre

Toshiba TEC Corporation

Electronic Devices & Components Group Semiconductor & Storage Products Company Discrete Semiconductor Division Analog & Imaging IC Division Logic LSI Division Memory Division Storage Products Division Center For Semiconductor Research & Development

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Three Top Competitors

Intel Samsung Texas Instruments

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PRODUCTS
materials and electronic components medical equipment (including CT and MRI scanners, ultrasound equipment and X-ray equipment) office equipment personal computers semiconductors power systems (including electricity turbines, fuel cells and nuclear reactors)[28] power transmission and distribution systems TFT displays.
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Market Watch
Semiconductor market expects a 17% sales drop from Quarter 4 2008 to the current 1st Quarter 2009 1st decline in semiconductor sales since 2001 Expected to regain growth in 2010 up 7.4% and up 7.5% in 2011

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Future Profile
Start investing in different semiconductor section Create more effective and cheaper semiconductors. Reduce cost of producing semiconductor Continuously develop the nuclear power plant industry

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toshiba
The Approach

An Integrated Digital Marketing Plan

DIGITAL cannot exist in ISOLATION

It has to belong to an ecosystem of Cooperative Channels of Participation

Current Profile
Toshiba is currently competing in 3 major industry fields Infrastructure-(Nuclear power plants, rail roads, etc) Consumer Products-(LCD-TV's, Digital phones, Pcs, laptops, etc) Electronic devices and components(Semiconductors, metal conductors, display technology, etc)
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toshiba

An Integrated Digital Marketing Plan

WEBSITE: Design Approach

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