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The process of integrating, organizing, and interpreting sensory information into meaningful representations
Bottom-up processing
Data- driven processing Refers to info processing that emphasizes the importance of the sensory receptors in detecting the basic features of a stimulus in the process of recognizing a whole pattern
Top-down processing
Conceptually driven processing Refers to info processing that emphasizes the importance of the observers knowledge, expectations, and other cognitive processes in arriving at meaningful perceptions
Gestalt Psychology
Founded by German Psychologist Max Wertheimer in early 1900s Emphasized that we perceive whole objects or figures (gestalts) rather than isolate bits and pieces of sensory info
Figure-ground relationship
1. An important perceptual principle that states that we automatically separate the elements of a perception into the feature that clearly stands out (the figure) and its less distinct background (the ground). The perception of an image in two different ways is called a figure-ground reversal
Figure-ground relationship
2. Perceptual grouping is the way we actively organize elements to try to produce the stable perception of well-defined, whole objects. These laws, or principles, include:
Similarity Closure Good continuation Proximity
Figure-ground relationship
2. (cont.) The law of Pragnanz or the law of simplicity
States that when several perceptual organizations of an assortment of visual elements are possible, the perceptual interpretation that will occur will be the one that produces the best, simplest, and most stable shape.
Retina Image
Pupupilpil A B
Image
This figure shows that image size depends upon both object size and distance
Perceptual Constancies
Perceptual constancy is the tendency to perceive objects, especially familiar objects, as constant and unchanging despite changes in sensory input.
1. Size constancy is the perception that an object remains the same size despite its changing image on the retina. If the retinal image of an object does not change, but the perception of its distance increases, the object is perceived as larger
Perceptual Constancies
2. Shape constancy is the tendency to perceive familiar objects as having a fixed shape regardless of the image they case on our retinas.
Perceptual Illusions
Perceptual illusion is the misperception of the true characteristics of an object or an image
A. the Muller-Lyer illusion involves the misperception of the identical length of 2 lines, one with the arrow pointed inward, one with the arrow pointed outward
Perceptual Illusions
Perceptual Illusions
Perceptual Illusions
The Moon Illusion
Involves the misperception that the moon is larger when it is on the horizon that when it is directly overhead. The retinal size of the moon is the same in all positions; if you watch the moon rise from the horizon to the night sky, however, it does appear to shrink in size
Perceptual Illusions
Perceptual illusions underscore the fact that what we see is not merely a simple a reflection of the world, but rather our subjective perceptual interpretation of it
Perceptual set is the influence of prior assumptions and expectancies on perceptual interpretations