CADBURY

Cadbury is a confectionery company owned by Kraft Foods and is the industry's secondlargest globally headquarters in London, the company operates in more than 70 countries worldwide and selling product in 160 countries Approximately $50 billion in revenues

 In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, in Birmingham, England In 1854 John Cadbury&Benjamin opened an office in London and they received the Royal Warrant as manufacturers of chocolate

 In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913 Fruit and Nut was introduced as part of the Dairy Milk line in 1928 In India, Cadbury began its operations in 1948 by exporting chocolates

Cadbury Kraft subsidiaries

Cadbury Kraft subsidiaries.docx

CADBURY IN INDIA
In India, Cadbury began its operations in 1948 by importing chocolates After over 60 years of existence, it today has six company-owned manufacturing facilities at Thane,Gwalior, Bangalore, Himachal Pradesh, Hyderabad &Pune Vision:"Working together to create brands people love 4 sales offices New Delhi, Mumbai, Kolkata and Chennai. The corporate office is in Mumbai Cadbury India enjoys a value market share of over 70 percent in the chocolate category Anand Kripalu, CEO of Cadbury India

Confectionary Market in India

Indian confectionary industry: 1) Chocolates 2) Hard boiled candies 3) clairs and toffees 4) Chewing gums 5) Lollipops 6) Bubble gums 7) Mints and lozenges Total confectionary mkt: Rs.41 bn Total Vol. turnover : 2,23,500 tpa Consumption: Urban :73% & Rural : 27%

Some of the key brands in India

Cadbury Dairy Milk 5 Star Perk clairs Bournvita Halls

MERGER & AQUISITION

Cadbury opened their first overseas factory in Hobart, Tasmania in 1919 undertook a merger with J. S. Fry & Sons, another chocolate manufacturer, Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969

 Snapple, Mistic and Stewart's were sold by Triarc to Cadbury Schweppes in 2000 for $1.45 billion. In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc. On 19 January 2010, Kraft Foods purchase Cadbury for 8.40 per share, valuing Cadbury at 11.5bn (US$18.9bn).

Notable product of Cadbury

Notable product of Cadbury.docx

COMPETITORS

GLOBAL COMPETITORS
Thorntons UK Lindt & Spruengli AG SWITZERLAND Ferrero - ITALY Nestle - SWITZERLAND Mars-USA

THANKS