2012 trends with impact Corporate Perspective

Internet Trends Companies

worth watching Current opportunity gaps Enterprise 2.0 Employee scenario Scorecard to date

Internet & Techology Trends

1990 BBS

1995

2000

2005

2010

2015

Applications Content Communication Collaboration Entertainment E-Commerce

Bandwidth HDD Storage Internet Age

9.6K 1GB Web 1.0

14.4K 2GB

56K 4GB

64K

128K 50GB

1Mb 300GB Web 2.0

6Mb 1TB

? ? Web 3.0?

10GB

Web 1.0 Browser + Java Applets

Web 2.0 Browser + Java + Flash

Web 3.0 Converged Browser

Online
Textual Personal Keyboard & Mouse Web pages Links, libraries, publishing

Online\Offline\Sync
Visual Social + digital ink Blogs, wikis, RSS Reviews, ratings, comments, posts

The Cloud
Multi-dimensional Immersive + multi-touch Mash-ups, apps online User generated content

RM Learning Platform 1.0 MS SharePoint 2003

RM Learning Platform 2.0 MS SharePoint 2007

RM Learning Platform 3.0 MS SharePoint 14

Web 1.0

Web 3.0

Internet Trends
User Experience Engaging interfaces 3D, interactive, multimedia Personalised for the individual and the context Technology Choice Win, Mac, Linux IE, Firefox, Safari etc PC, Laptop, Games Consoles, Mobile Phones, Set top boxes etc Rich Internet Applications Device independent Work online, offline, sync Not concious of whether there is Internet connectivity or not Users become creators (not just consumers) Text, images, sound, video Content creation for the masses Blended content Information, communication, entertainment and education All can provide learning experiences

Companies Worth Watching

Microsoft Google Apple Adobe

Dominate with Windows and Office Strength in capability and cash Track record of following but still winning
Dominate with Internet search and advertising Strength in agility and web innovation Searching for new revenue streams Dominate with iTunes, iPod, iPhone and AppStore Strength in entertainment and consumer desirability Technology that just works Dominate with Creative Suite, Flash and Acrobat Strength in creativity and rich media Steadily integrating with the Internet

RM technology partners Software giants Focussing on education Embracing the Internet Driving standards

Microsoft
How does Microsoft stay relevant in the Internet age?

Microsoft

Dominate the OS and Office tools space but their business is being threatened by Google They have responded with Software Plus Services - online services to complement rich clients Massive investment in Data Centres Checkout now Live@Edu (Skydrive, Mesh, Messenger, Live Writer) Outlook Live (Email, Calendar, Contacts, Tasks, Notes) Watchout for Codename Uluru Office Web Applications SharePoint 2010 & FAST Search Microsoft services will be integrated with RM Learning Platform. User provisioning Single Sign On A unified user experience

Google
The browser is the platform.

Google
Dominate search and online advertising space They are offering no cost, no ads services to education Checkout Gmail Google Docs (Web documents, spreadsheets, presentations, notes) Google Video Google for iPhone Watchout for Google Wave Google Gears Google services will be integrated with RM Learning Platform. User provisioning Single Sign On A unified user experience

Apple

Apple
Targeting consumers and now education High cost but high quality and satisfaction Checkout iTunes Podcasts iTunesU iLife (iTunes, Gararge Band, iWeb, iMovie) AppStore for iPhone & iPod Touch MobileMe and iWork Watchout for ????? Apples services may be integrated with RM Learning Platform. User provisioning Single Sign On A unified user experience

Adobe

Adobe
Targeting creativity, rich media and the web Checkout Creative Suite 4 (incl Photoshop, Premiere, Flash) Digital School Collection (Photoshop Elements, Premiere Elements, Soundbooth, Acrobat) Watchout for Flash based.. Word processor (Buzzword) & Presentations PDF editor (Acrobat.com) Image editing (Photoshop Express) Web Conferencing (Connect Pro and Connect Now Adobe services integrated with RM Learning Platform. User provisioning Single Sign On A unified user experience

RM

RM
Technical Strategy Software as a Service Standards Based Integration (SIF, Shibboleth, IMS) Checkout Kaleidos LPv2 Learning Spaces, Avatars MIS integration, Assessment for Learning Media Tools, SIF Technology Watchout for Kaleidos Communicator Kaleidos Web Conferencing LP integration with EasyMail+, EasyTrace, Integris (+ other MIS systems) and CC4 integration LP integration with Microsoft, Google, Apple and Adobe services Mobile support

Insert screen shot of Glow

What does it all mean?

The pace of new technology innovation and user adoption is unrelenting

Software & Devices are becoming more diverse and richer

All require : Management (System & Device) Connectivity Its even more important (not less) Less conscious of connected/disconnected Services will continue to be delivered centrally across the internet from a range of service providers RM will continue to innovate by focussing on education and partnering with best of breed service providers to broaden our services and provide more customer choice.

Trends with the most business impact in 2010

Global integration Participatory internet Workforce demographics Software as a service Virtualized data and devices Simplicity from design

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Opportunity gaps
Plans are in place for data, productivity, business process and infrastructure optimization, and transition to services oriented architecture (SOA). Therefore, we focused the 2010 Outlook on: 1. Employee driven integration 2. Global collaborative innovation 3. Aggressive pursuit of simplicity and hosting

Its all about integration and innovation

- Sam Palmisano, April 25, 2006

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2010 Outlook themes

Open data to (re)use Capture participation Transition to simple and open hosted tools Encourage customization Reward sharing via reputation Integrate results with clients

What makes us special?

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Integration foundation: Services Oriented Architecture

SOA builds a foundation of application and data services that permit business agility and encourage the reuse and remixing of components
Manage Store/Channel Supply Chain & Finance Business Customers Merchandising Operations Distribution Administration Administration Financial Planning Strategy Execution Tactics Channels Store/Chan nel Strategy Labor Store Design Inventory Logistics Finance Order Mgt. Customer Accts. Customer Directory Vendor Mgt. Store Mgt. Distribution Ops. Treasury Planning SCM Alliances LOB Planning Distribution Market Mgt. Perf. Mgt. MI Legal/Reg Procurement Real Estate HR IT

Transformation View

CRM Insights

IPT Vendors Supply/ Demand

Customer Sat. Promotions

Process Design

Space Mgt.

Transportation Item Mgt. Store Services Back Office Product Inventory Accounting Directory

1.
Service Flow

Portal Service

SOA/REST Service Request

B2B Interaction s

3.

Data
Existing Application s

New Service Logic

2.

You will waste your investment in SOA unless you have enterprise information that SOA can exploit."
Gartner Research, 2005

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Innovation foundation: Web 2.0* patterns

Service, not software

User-driven adoption Value on demand Low cost of entry Public infrastructure

Users add value

Recommendations Social networking features Tagging User comments Community rights management

Easy to use and remix

Responsive Feeds (Atom, RSS) Simple extensions Mashups (REST APIs)

*We use the expression Web 2.0 here because of its common usage, it is generally synonymous with the IBM term Situational Applications. This paper is a good introduction: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

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Innovation: Software as a Service (SaaS)

The new generation of hosted software is:
Simpler

to use Easy to deploy and manage Easy to customize As capable Often easier to integrate Lower cost

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Enterprise 2.0 (E2.0)

This combination of SOA, Web 2.0 patterns and SaaS is the core of the 2010 CIO Outlook strategy Some analysts call this Enterprise 2.0* What is the business value for IBM? User driven innovation in search, data quality, customer insight, process improvement, etc. Simpler more productive solutions for everyone, especially mobile employees Integration of user tasks, business processes and social awareness to improve quality of results Reduced cost and higher employee satisfaction Innovate E2.0 solutions for our clients
Social Friending Blogs Blog comments Tagging colleagues Reputation evaluations Open wikis Tagging documents Open 'Activities' (task scripts) Using browser scripts Scripting formal processes Desktop task mash-ups Extending internal apps. (via script) Writing Situational Applications Desktop widgets Data APIs REST Services APIs Web Services Technical

* Andrew McAfee, Sloan Management Review, Spring 2006

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Enterprise 2.0 Spectrum

Example: Building employee profiles

How can we do a better job finding the right people, building relationships and trust? Auto profiling? Better search? Include patents? Include blogs? Encourage tagging and then exploit it!

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Example: Building employee profiles

How can we do a better job finding the right people, building relationships and trust? Auto profiling? Better search? Include patents? Include blogs? Encourage tagging and then exploit it! Social network from tags

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Example: Employee desktop now and then

Current employee desktop:

Many generalized tools Integration via cut&paste Business process are ad hoc Success depends on personal experience and network Limited mobility and client access
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Future employee desktop:

Simple, hosted tools Integrated by Activities and feeds Business process visible and reused Success depends on community

All components mobile and accessible

Detail: Employee desktop elements

Client dashboard Custom assembled for client by the employee Allows extranet access Is a Situational Application Mobility All Workplace components accessible at anytime

Catalog Desktop widget Task specific mash-ups sharing

Activities Task oriented view Shared and refined by everyone all with tags, ratings, reputations and recognition

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Inhibitors
Critical issues are: User acceptance is our measure of Opening enterprise data for reuse success Creating web 2.0 component examples Creating lightweight infrastructures: Catalogs Federated and more secure identity (Higgins) Enterprise TR3 (tagging, rating, reputation and recognition) Massive, reliable and inexpensive data stores Giving permission to employees

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