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Analysis of 3 Magazine Cover

By Ross Georgallides

Analysis of Empire Magazine Front Cover


Masthead: Powerful, subtle and interesting title appearance with a mutual feeling to it. The red hot uppercase sans-serif font suits the name given to the magazine and ironically is built up big, strong and distinctively bold like an empire would usually be. The name of the magazine is unique and gives an expression of a community within the film genre, hence Empire. Sell Line: Denotes that the magazine is The worlds biggest movie magazine which automatically attracts the attention of an audience. Displayed in a small uppercase black sans-serif font positioned under the masthead, which is a stereotypical way of positioning this convention. Cover lines: The cover lines stand out clearly due to the size, theyre almost as big and as powerful as the look and feeling of the front covers masthead. Big uppercase sans serif greyscale font with teasing in sighting lines underneath denotes what the stories are about. The clear main cover lines stand out more due to larger sizing and are positioned next to the main image to link the story and photo together. The cover lines fit the magazines colour scheme and style. Main Image: A long shot of a beautiful, young and inspiring model used to attract the target audience with its direct address. Clear usage of Laura Mulveys male gaze theory and its benefits when constructing this main image for the magazine front cover as it immediately catches all audiences eyes from the models clear beauty. The figure of the model curves around the headlines, filling in all the negative space. Price, Date, Issue, Website, Barcode: All slyly hidden, unattractive yet key conventions on the magazine. Shown discretely so the power of the main image and masthead are not endangered, however the information is there for when audiences take a closer look. Sub Images & Exclusive Stories: Three small close up shots of three different characters in three different popular films underneath the bold capitalised sans serif font which denotes each movie on a diagonal bannered background positioned in the bottom left hand corner. Images and font both match and compliment the front covers colour scheme and entire appearance. Colour Scheme/House Style/Technical Codes: The constant colour scheme set it a simple white, black, grey and red scheme with a few exceptions of blue. Giving the house style a cool, independent and recognised feeling. Which relates to the title Empire.

Analysis of Total Film Magazine Front Cover


Skyline: This skyline is a snippet of information giving an indication of three hot, must see films around at the time of the released issue. Typed in a bold blood red sans serif font that matches the mastheads font. Masthead: The masthead has been typed in a big bold sans serif styled font with the word TOTAL (black colouring) across the letter F in the word FILM (white colouring), this is used to create an effective fusion of the two words, ironically this masthead is so powerful the company use it as their logo. This masthead gives the target audience a clear understanding of what genre the magazine is from a distance and can attract people from just glimpsing at it. The colouring of both the words compliment the main image and the colour scheme, giving the masthead and all-round attraction. The masthead is stereotypically positioned on the top of the page but is covering the forehead of the character, this is an unusual way of constructing a front cover. However, it does not remove the supremacy of the main image. Main Feature Cover line: Huge noticeable bold capitalised artic white sans serif font denotes a huge world exclusive film of the year. Convincing the target audience to read on into the magazine to find the world exclusive main feature. This convention is placed cleverly with space efficiency, good information and without taking away the effect of the main image and the masthead. Words chosen like coolest in the typing are very stereotypical. Main Image: The main image is a close up shot of the human face of a protagonist featured in the magazines front cover, relating to a cover line story. The image involves direct address as the character is staring into the audiences eyes, this attracts the target audience towards the magazine. The main image is unique as its edited to a black and white filter giving a grown up appearance to the film magazine. The attitude and facial expressions of the character suggests he has a lot of power, some what intimidating the audience. Price, Date, Issue, Website, Barcode: These conventions are featured on the front cover but are hidden in the consistent usage of the black red and white colour scheme, this means the less important information of the mag remains on the front cover but doesnt distract the audience from receiving the real attraction and denotation intended by Total Film. The barcode is positioned to the right of an extremely powerful and attention grabbing main cover line, which almost disguises its awkward ugliness from the audience. Cover lines: The cover lines on this front cover are situated to the left and the right hand side of the face of the model character, which is a stereotypical way of constructing this convention. They denote stories within the film magazine, have a simple white uppercase sans serif font with and without boldness and all have the same style. Each cover line consists of a few words which attract the target audience towards reading on further. The colours used on the font comply and fit in with the white, red and black colour scheme.

Analysis of Total Film Magazine Front Cover


Colour Scheme/House Style/Technical Codes: Constant black, white and red colour scheme throughout the front cover. This colour scheme gives the magazine a mature, well established and widespread appearance which can appeal to all ages except children. The layout and the house style is a simple plain grey background with one image and no secondary or sub images.

Pug: The pug appears on this magazine to have the same appearance of a sticker effect, it is designed to look like it has been stuck on after the production of the magazines front cover, its positioned on the left hand side of the front cover with 3 snapshots of other magazines pointing out of the circular red background. The colouring of the pug fits well into the magazines colour scheme and keeps the front cover consistent with the house style. The pug denotes 4 amazing covers created by the same company and promotes and convinces the target audience to purchase more of the Total Film magazines. The pug could been seen as another sell line as it promotes the same magazine its on and three other magazines just like it.

Analysis of Bollywood Magazine Front Cover


Masthead: This masthead is very unusual as it has half of it in a black sans serif font and half in a green serif font. These two combined give the masthead a sassy, juxtaposed, sophisticated and modernistic look. Which attracts audiences in a peculiar way. The masthead is designed so uniquely that it gives the magazine a foreign look, almost revealing the magazine is not constructed in the UK or USA. The masthead also suggests that the magazine should appeal to a mature and fashionable audience. Cover lines: The cover lines have been placed around the main image in a very peculiar way. They have been positioned in the left and right column in the rule of thirds but all have different colours and font styles. They all vary in different colours ranging from yellow and white red and white - pink and white black and red green. Some cover lines have bold or italic styled font and some have neon glows around the edge of the text. This means that the cover lines appear to be constructed by a child as theyre all brightly coloured and in your face. This makes the magazine look cheap and terminates the pull and allure that the main image has. Selling line: This convention has a standard black coloured Arial Black sans serif bold font with a promotional logo in between the text. This convention helps sell the product to the customer and give an established look. Main Image: This main image consists of a very gorgeous, sexy and outstanding young female with a very high sexual attraction. The poses she is pulling follows and relates to Laura Mulveys male gaze theory as it attracts men to want a wife or girlfriend just like her and attracts women to want to look and be just like her. The image connotes direct address, follows the centre line of the rule of thirds and shows she is holding a very informal stimulating stance. This attracts the target audience towards the magazine. The clothing the model is wearing is revealing as we can see the models gorgeous shoulder, collarbone and chest. Also the way her hair is falling down compliments her figure extremely well. Sometimes a powerful main image with the same technique like this one would be enough to attract a member of the target audience to purchase the magazine and read on.

Pug: Very strange pug convention that denotes a BONUS in the magazine on a green semicircle, designed to look like a sticker stuck on after production. This convention is key to catching the eyes of your target audience but does exactly the opposite of what it is designed to do. On the sticker and next to the stick are two bold sans serif typographies in white and pink, these two texts link as they are promoting an article inside the magazine. Convincing the audience to buy the magazine.

Analysis of Bollywood Magazine Front Cover


Main cover line and quote: The main cover line has been positioned in the bottom left hand side of the front cover, along the middle of the models torso, this is our first hint that the main image and the main cover line link together. The main cover line is in a bigger bright yellow bold sans serif font with a slight drop glow around the edges. This typography is used to stand out amongst all of the other cover lines. The quote positioned underneath the cover line links to the main cover line and plays a part in attracting the audience even more. The typography used on the quote is a smaller pink coloured, bold sans serif italic font with a drop shadow and drop glow around the edges. This makes the quote stand out thoroughly even though it is small in size. Although drop glows and drop shadows make text stand out, they also give off a cheap, rushed and unorganised effect to a magazines front cover. Ultimately, the main cover line and quote match the house style but there is no clear colour scheme for them to meet.
Price, Date, Issue, Website, Barcode: This front cover does not contain a barcode, we would assume that the barcode is on the back page of the magazine otherwise it would not be able to be scanned. Avoiding use of this convention on the front cover removes any unattractiveness that the barcode brings onto the page, this means less conventions will distract or rescind the attraction of the main image. The price, date, issue and website are all secreted well, theyre positioned bellow the B in the text Bollywood in a small, very faint, thin sans serif font.

Colour Scheme, House Style and Technical Codes: This front cover has no set colour scheme, many bright and vibrant colours are used. The only dominant colour on this magazine is black, which is featured in the fonts, in the models hair, in her shadows and on her wrist. The front covers house style is consistent throughout, in all key conventions also. The majority of technical codes are all unusually presented apart from the placement of the masthead and the positioning of conventions in the rule of thirds. Also, there is no barcode, which is a big surprise.

Analysis of Mens Vogue Magazine Front Cover


Main Cover Line Story: The main cover line has been written in a bold sans serif font with white colouring, positioned to stand out on the main images dark jacket. This is an unusual way of connecting the two conventions yet it is a highly efficient technique. Above the main cover story line is an addition, a quote written in black italic sans serif style font placed on a dull golden background. The additional line adds a wow factor to the main cover line and the italic font gives the cover line a sophisticated appearance. Masthead: The masthead has been typed in a large serif font that has been stretched to fit across the top quarter of the front cover. The font of the word VOGUE gives the magazine front cover a very feminine, passionate and classy appearance but has been juxtaposed with the smaller sized word on top of it. The smaller bold sans serif style font, that reads MENS, has been places across the top of the font VOGUE to give the title MENS VOGUE a more masculine appearance even though their genre of magazine is fashion and lifestyle (which is more of a feminine genre). It is easy to identify that the target audience of this magazine would be men interested in mens fashion and the lifestyle men should lead. Also it is clear that this magazine is chosen to appeal to a mature target audience. Main Image: This main image is a direct address styled medium close up of a very famous man that specialises as a singer/songwriter/actor featuring in many different media texts all over the world. The clothing of the famous model fits in with the colour scheme and gives the magazine a more serious and sophisticated exterior. He is positioned in the central line of the rule of thirds giving him the main focus of the front cover as there are no other sub images. Also the main cover line story links to the main image which denotes that he is legend which attracts the target audience as to why he is a legend and convinces them to read on. The fact that the main image relates to the main cover line story means that VOGUE are following the stereotypical way of arranging magazine conventions, which is a technique used to attract more of the magazines target audience.

Price, Date, Issue, Website, Barcode: These conventions are featured on the front cover but blend in well with the colour scheme and house style. The barcode featured in the bottom left corner is an ugly white/black square but fits in hiding some negative space and matches the colour scheme. It doesnt attract the eye as much as the other key conventions, therefore not undermining the power of the other conventions. All the other conventions are written in a small sized bold sans serif uppercase font, positioned in negative spaces around the mag.

Analysis of Mens Vogue Magazine Front Cover


Cover lines: The cover lines have been positioned around the model in the main image to fill in the negative space around the body and fit into the left and right columns in the rule of thirds. The cover lines are subtle and compliment the beautiful bright blue sky looking background. The fonts used are bold/thin sans serif styled fonts in either black colouring or white colouring with a dull golden filled background. The style of lettering used are all capitalised uppercase font. The cover lines are separated by a gap from the background or split by a couple golden lines. Also, each cover line fits in with the colour scheme, house style and conventional techniques used through the front cover. Colour Scheme/House Style/Technical Codes: This magazine has a strong colour scheme set throughout the front cover, keeping consistency and synergy also. The usage of black, gold, white and bright back grounding gives the front cover a royal feel and appearance. Attracting the eye of many of the target audience, from just a glimpse at the front cover it shows potential and makes the audience want to read on. Vogue have followed the majority of the stereotypical technical codes, with a few exceptions, when constructing this magazine therefore giving it an even more appealing touch. The layout of this front cover is fairly simple as they have no sub images and havent tried to congest or overfill the page.

Banner/Footer: This thin rectangular shaped background filled banner designed to look stuck onto the bottom of the page denotes another key story within the magazine. The banner complies with the colour scheme and house style in full effect. It consists of a startling solid bold black capitalised sans serif text on a dull golden fill background across the bottom of the page.

Comparing the magazines

The two film magazines and the vogue magazine are extremely similar. They contain all the key conventions with lots of attractive techniques and positioning. This gives the impression they are worked on by professionals over a long period of time. Insinuating that they are released once a month or later. They are not densely packed or congested. They have all the correct technical codes, a strong house style and follow a strict colour scheme through out. They all have barcodes but are disguised in the usage of colour scheme and positioning. Also, these magazines have a clear target audience of males, theyre not targeted to attract females.

Where as, the Bollywood front cover is nothing alike as it only contains some key conventions with little thought and technique used. Some attraction devices like the main image and the masthead but the front cover contains no clear structure. No set colour scheme and loads of different bright, vibrant colours used, this made it seem like the text was constructed by a five year old. Insinuating that they are released weekly or earlier. The Bollywood mag also contained no evidence of a barcode which was completely different and unstereotypical as the other three all had a discrete yet scan-able barcode. The Bollywood mag has a clear targeted audience of females which is the opposite to the other three magazines.

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