PROGRAMACIN MVIL

{
Edgardo Panchana edgardopanchana@sdk.com.ec SDK del Ecuador Ca. Ltda.
@edgardopanchana

facebook.com/edgardo.panchana

We no longer need to be tethered to a desktop computer in order to use the Internet to interact with the world around us. Hamilton Chan, CEO & Founder, Paperlinks

DISPOSITIVOS MVILES
Qu son? Qu diferencias tienen? Para qu sirven? Qu caractersticas tienen?

1973
Primer telfono mvil Pesaba 0.79 Kg, sus dimensiones eran de 33 x 4,45 x 8,9 cm Permita hablar ininterrumpidamente durante 30 minutos y su batera poda permanecer 8 horas en funcionamiento siempre y cuando estuviera en standby. Una vez llegados a ese punto, eran necesarias 10 horas para recargarla.

En su desarrollo, Motorola invirti 15 aos y 100 millones de dlares.

Tena un precio de $3995

Eso seran unos $19300 el da de hoy

 Cul es la cantidad de personas qu hay en el mundo ?

MILLONES?
BILLONES?

En el 2011 la suscripcin a dispositivos mviles sobrepas los 6 billones

In 2011, there were 835 million smartphone users, 5.6 billion feature phone users (Mary Meeker, Kleiner Perkins, Morgan Stanley Research via Business Insider) Global internet usage will more than double by 2015, and most of these users will be mobile (Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight via Business Insider) 64% of mobile phone time is spent on apps (Nielsen 2012) 13.4% texting, 11.1% browser, 5.5% social networking apps, 5.4% dialer, 5.3% email/IM, 2.3% music/video, 1.1% camera, 55.8% other apps (Nielsen 2012) Adults spend more media time on mobile than newspapers and magazines combined (eMarketer December 2011) On average, it takes 90 minutes to respond to an email, but 90 seconds to respond to a text message (CTIA) 61% of customers who visit a mobile unfriendly site are likely to go to a competitors site (Karim Temsamani at IABALM 2012 via IAB) At the end of 2011, nearly 1 in 5 smartphone users scanned product barcodes and nearly 1 in 8 compared prices on their phones while in a store (comScore 2012) In 2012, the U.S. saw a 55% increase in smartphone subscriptions to make for 98 million smartphone subscribers, representing nearly 42% of all U.S. mobile users. (comScore 2012) In the U.S. alone, there were more than 400 smartphone devices on the market at the end of 2011 (comScore 2012) In 2011, smartphone adoption increased 99% among 6-person households, 98% among those making less than $25,000, and 92% among retirees (comScore 2012) Apple and Android represent more than 75% of the smartphone market (comScore 2012) QR code scans increased 300% in 2011 over 2010 (ScanLife) QR code usage jumped 617% from January to December 2011 in top 100 magazines (Nellymoser) Mobile email opens increased 34% while opens on webmail and PCs decreased by 11% and 9.5% from April to September 2011 (Return Path)

Mobile Usage Statistics

WELCOME TO THE POST-PC ERA

POST-PC
The name Post-PC implies that we will all show up to work one day, overturn our desks in celebration, and go on with our days squinting at tiny smartphone screens and fumbling with our thumbs. This is simply not the future. At least not anytime soon.

PCs ARE IMPORTANT FOR GETTING WORK DONE. WE STILL NEED THEM.

MOBILE DEVICES WILL NOT REPLACE PCs, BUT THEY WILL EXPONENTIALLY EXPAND THE REACH OF TECHNOLOGY INTO OUR PHYSICAL WORLD WITH NEWFOUND UTILITY AND MEANING.

Three behavioral trends of mobile experience:

1. convenience 2. context 3. fun

1. convenience

MENOS ES MS

Source: Flickr http://www.flickr.com/cameras/

QR codes reinforce awareness of our ability to enhance our physical experience with digital interaction. QR codes are a catalyst for the behavior of using our phones to scan, touch, and tag things. Theyre allowing people to get used to the idea, but theres something bigger coming right around the corner...

NFC
[Near Field Communication]
Es una tecnologa de comunicacin inalmbrica, de corto alcance y alta frecuencia que permite el intercambio de datos entre dispositivos.

Android Samsung Galaxy Ace 2 NFC LG Optimus L7 P708 Samsung Galaxy S III Nexus S Google Nexus S 4G4 Galaxy Nexus by Samsung Samsung Galaxy S II(no todas las versiones)6 Samsung Galaxy Note (no todas las versiones) Galaxy Nexus HTC Amaze 4G Huawei Ascend G300 (no todas las versiones) Turkcell T20. Sony Xperia S Sony Xperia Sola Sony Xperia P Sony xperia U Sony Xperia ion Sony Xperia GX Sony Xperia SX (no oficial) HTC One X Panasonic Eluga ASUS Nexus 7

BlackBerry Blackberry Bold 9790 (Codename Bellagio) BlackBerry Bold 9900/9930 (Codename Dakota/Montana) BlackBerry Torch 9810/9860 Blackberry Curve 9350/9360/9370/9380 Windows Mobile 6.0 Benq T80 Windows Phone 7 Nokia Lumia 610 NFC Otros SAGEM my700X Contactless LG 600V contactless LG L5 LG Optimus 4X HD P880 Motorola L7 (SLVR) Sagem Cosyphone Sonim XP1301 CORE NFC Nintendo Wii U

PHONE WALLET KEYS

Two are going away. Pick one.

http://www.youtube.com/watch?v=VuFVsaFCzsw&feature=player_embedded

2. context

Worldwide Smartphone Sales to End Users by Operating System in 1Q12 (Thousands of Units)
1Q12 Units
81,067.4 33,120.5

Operating System
Android iOS

1Q12 Market Share (%)

56.1 22.9

1Q11 Units
36,350.1 16,883.2

1Q11 Market Share (%)

36.4 16.9

Symbian
Research In Motion Bada Microsoft Others Total

12,466.9
9,939.3 3,842.2 2,712.5 1,242.9 144,391.7

8.6
6.9 2.7 1.9 0.9 100.0

27,598.5
13,004.0 1,862.2 2,582.1 1,495.0 99,775.0

27.7
13.0 1.9 2.6 1.5 100.0

Source: Gartner (May 2012) http://www.gartner.com/it/page.jsp?id=2017015

LOCATION SERVICES ARE CONTINUING TO GROW

3. fun

3. fun THE EASIEST WAY TO CHANGE PEOPLES BEHAVIORS

Estadsticas en el Ecuador

Estadsticas en el Ecuador

Source: Global Stats http://gs.statcounter.com/#mobile_os-EC-monthly-201108-201207

CONCLUSIONES

El entorno social y tecnolgico ha abierto la oportunidad para interactuar de manera distinta con las personas y con la informacin que utilizamos. El potencial que ofrecen los smartphones radica en la posibilidad de brindar soluciones innovadoras, tiles y creativas a mltiples necesidades. Less is more. Transform business and culture with simple solutions. Like a good friend, be there with just the right thing when youre needed most. Mix in delight, surprise, and reward to build and retain relationships.