Real-time Urbanity

Digitally Augmented Realities: An Advertisers Paradise

By Lukas LaLibert

Augmented Reality (AR) is an emerging technology defined by its ability to overlay physical space with information. It is part of a paradigm shift that succeeds Virtual Reality

instead of disembodied occupation of virtual worlds, the physical and virtual are seen together as a contiguous, layered and dynamic whole. It may lead to a world where media is indistinguishable from reality.

-Keiichi Matsuda, Augmented Reality

Capitalism on Every Street Corner

http://infosthetics.com/archives/2010/05/the_future_of_data_overload_as_envisioned_for_2020.html

Layar

http://www.enterpriseirregulars.com/wordpress/wp-content/uploads/2011/01/layar-1024x769.jpg?adaf63

Blurring Social Media with Reality

http://infosthetics.com/archives/2010/05/the_future_of_data_overload_as_envisioned_for_2020.html

Creating Virtual Walls

"We wanted to move the physical experience of a public wall that everyone can see content on and move it into digital and virtual life,"

-Veysel Berk, Wallit founder

http://www.reuters.com/article/2012/03/19/uk-app-wallit-idUSLNE82I01E20120319

In addition to providing a platform for users to contribute content, the company also sees virtual walls as a means for retailers to connect with consumers in real-time, and collect analytics. If Starbucks claims and wants to customize these virtual walls we are going to allow them by subscription. They are going to be able to customize their logo, collect user feedback and deliver content to these walls

http://www.reuters.com/article/2012/03/19/net-usapp-wallit-idUSBRE82I04A20120319

increasingly, customers are demanding from retailers the same level of information in-store that they would expect to see in the digital channel.

- James Lovell, IBM's smarter commerce solution consultant

Self-scanning Grocery Shopping

Stop and Shop currently has an app which allows you to scan and keep track of your groceries as you shop. This is the precursor to embedded product data, when RFID and NFC may begin to replace the barcode as a source of information.

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IBM Interactive Shopping

http://cdn.strategyonline.ca/wp/wp-content/uploads/2012/07/12-07-16-ibm.jpg

Tracking Personal Habits

http://infosthetics.com/archives/2010/05/the_future_of_data_overload_as_envisioned_for_2020.html

Envisioning Augmented Futures

Sight - A short film by Eran May-raz and Daniel Lazo

Envisioning Augmented Futures

Augmented (hyper)Reality: Domestic Robocop A short film by Keichii Matsuda

the architecture of the contemporary city is no longer simply about the physical space of buildings and landscape, more and more it is about the synthetic spaces created by the digital information that we collect, consume and organise; an immersive interface may become as much part of the world we inhabit as the buildings around us.
-Keiichi Matsuda, Augmented Reality