A Presentation On

By:- Group 1

COMPANY PROFILE
Khwaja Abdul Hamied, the founder of Cipla, was born on October 31, 1898. In 1935, he set up The Chemical, Industrial & Pharmaceutical Laboratories, which came to be popularly known as Cipla. On August 17, 1935, Cipla was registered as a public limited company with an authorised capital of Rs 6 lakhs. Cipla was officially opened on September 22, 1937 when the first products were ready for the market. July 4, 1939 was a red-letter day for Cipla, when the Father of the Nation, Mahatma Gandhi, honoured the factory with a visit.

BOARD OF DIRECTORS
Founder D r. K . A . H a m i e d (1898-1972) Chairman & Managing Director D r. Y. K . H a m i e d Joint Managing Directors M r. M . K . H a m i e d M r. A m a r L u l l a Non-Executive Directors M r. V. C . K o t w a l D r. H . R . M a n c h a n d a M r. S . A . A . P i n t o M r. M . R . R a g h a v a n M r. R a m e s h S h r o f f M r. P a n k a j P a t e l

PRODUCTS

Back Alzheimer`s Dementia Antiprotozoals Anabolic Steroids Analgesics/Antipyretics Anesthetic Agent Antacids/Antiflatulents Anthelmintics Anti-Arthritis Anti-Inflammatory Drugs Anti-TB Drugs Antiacne/Antipsoriatic Drugs Antiallergic Drugs Antibiotics/Antibacterials Anticancer Drugs

Anticoagulant and Antithrombotic Agents Antidepressants Antidiabetic Antidiarrhoeals Antiemetics Antiepileptic Antifungal Antimalarials Antimigraine Drugs Antiobesity Drugs Antiosteoporotic Agents Antiparkinson's Antipsychotic

Antipsychotic
Antiretroviral Antispasmodics Antiulcerants Antivirals Anxiolytics/Sedatives Apetite Stimulants Benign Prostatic Hyperplasia Drugs Cardiovascular Agents

Cerebral Vasodialators
Cholestrol Reducers / Hypolipedemic Agents Cough and Cold Diuretics

Diuretics Erectile Dysfunction Therapy Expectorants/Cold Preparations/Mucolytes Eye and Ear Preparations Gout Preparations Haematinic Preparation Haemorrhoelogic Agents Haemostatics Hormone - Related Drugs Hormone Replacement Therapy Immunosuppressants Iron Chelators Irritable Bowel Syndrome Laxatives Motility Regulators

COMPETITORS
RANBAXY NICHOLAS PIRAMAL SUN PHARMA NOVARTIS PFIZER REDDY LABS

AWARDS AND ACHIEVEMENTS

Ciplas Director Received P.adma Bushan Award In 2005 i.e Dr.Y.K.Hamied. Cipla launches medicinal aerosols for asthma in 1976. Wins Chemexcil Award for Excellence for exports in 1980. Cipla wins National Award for Successful Commercialisation of Publicly Funded R&D in 1988. Set-up state-of-the-art facility for manufacture of formulations at Sikkim in 2007.

Company Strengths and Weaknesses

Analyzing Strengths and Weaknesses

Areas of Strength:
C u sto m e r l o ya l t y D o m i n a nt m a r ke t s h a re p o s i t i o n Effe c t i ve n e s s o f a d ve r t i s i n g Q u a l i t y s a l e s fo rc e M a ke a n d s e l l p ro d u c t s o f h i g h e st quality H i g h i nte g r i t y a s a co m p a ny

Analyzing Strengths and Weaknesses

Areas of Strength:
Excellen ce in p rod u ct d esig n a n d /or p erforma n ce Low - cost, h ig h op era tin g skill Lea d ersh ip in p rod u ct in n ova tion Ef ficien cy in cu stomer ser vice Person a l rela tion sh ips with cu stomers Ef fectiven ess in sa les p romotion Merch a n disin g ef ficien cy

Analyzing Strengths and Weaknesses

Areas of weaknesses:
Inadequate definition of customer for p r o d u c t / m a r ke t d e v e l o p m e n t Ambiguous service policies To o m a n y l e v e l s o f r e p o r t i n g i n t h e organizational setup Overlapping channels Lack of top management involvement in new product development Lack of quantitative goals