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Around 60% of the total production The balance 40% being contributed by the unorganized
bakeries
Around 50 medium scale brands and small scale units 2500 units in the country 30,000 small &tiny bakeries
*The initial business was set up by Mohanlal Dayal Chauhan *partnership with his 5 sons *In 1929, while India was under British rule, a small company
by the name of Parle Products emerged. *factory was set up in Vile Parle (east) *manufacture sweets and toffees i.e. confectionery products (e.g. Melody, kachaa mango bite etc). *in 1939, Parle Products began manufacturing biscuits *Parle Glucose and Parle Monaco were the first brands
Vision
*Highly focused on taste and preference *Quality checked
expert staff
& controlled by
MISSION:"Hindustan Ki Taakat."
Parle G has nourished Strengthened Delighted millions
Krack Jack
Nimkin Magix
OTHER SWEETS
Kaccha mango Bite
1. 2. 3. 4. 5. 6. 7.
8.
ROTARY MOULDER
OVEN COOLING CONVYOR COUNTING UNIT STALKING TABLE
9.
10.POLY BAG
STEPHEN MIXER
MOULDING
OVEN
CURVE PLATE
COOLING CONVYER AUTO FEEDING MACHINE COUNTING UNIT POLYBAG STALKING TABLE MULTIPACK MACHINE
BOX TAPPING
SEALING MACHINE
CONVEYOR BELT
CONVEYOR BELT
DISPATCH SECTION
New Innovation in Biscuits by Parle:* Pure Milk Biscuit Segment:Parle Milk Power
50% 40% 30% 20% 10% 0% TURN OVER % PARLE-G OTHER BIS CONFEC
*Hygiene *Checked by expert staff *Quality control of raw materials *Modern equipment *HACCP:- (Hazard analysis and Critical
Control points ) food safety hazards
Conclusion:Strength
Parle Brand. Diversified product range Extensive distribution network Low and mid price range Better understanding of consumer psyche
Weakness
Dependence on retailer & grocery stores for displaying Parle Product on shelfs. Dependence on Parle G