Movie Poster Analysis

Laura Dos Anjos A2

Location is shown to be a suburban area which is known to be isolated enough for horror films but busy enough to keep a fresh supply of victims. Films slogan gives a brief insight of what to expect from the film.

Colour scheme designed to scare the audience as red is often associated with blood and evil whilst black is associated with death.

Title in large bold writing to clearly advertise the film to the viewer.

Sunset in the background shows us that horrifying events are about to happen as we move from the safety of the day into the evil night.

Release date shows audience when they can go and view it in the cinema.

Main image of main character with the villain looming behind. This puts the villain in a position of power which symbolises the looming evil in the film.

Age rating shows audience the minimum age requirement of viewing the film.

Logo to advertise companies that helped make the film.

Background of a forest shows the audience that they are in an isolated setting so there is limited chance of rescue.

The main actors are listed as they may be well known to the target audience , therefore attract them to watch the film.

Main image shows the audience the main characters.

Dark colours of the colour scheme fit the genre and suggest fear. The red writing connotes blood and death.

Antagonist looks scared which shows the audience the genre is horror. Empathy would cause members of the audience to put themselves into the place of the woman.

Blurred image of the villain makes the viewer want to watch more of the film in order to see more of the villain. The angle at which the characters have been place makes them look distorted and close together which increases the feeling of claustrophobia. Title letters out of place which would make the viewer feel uneasy and out of place. Logos of the main production companies that made the film.

Title shows the audience which film poster is being advertised.

The slogan cements the idea of a horror film and gives a brief insight into the plot.

Credits that show the main production companies etc.

Website shows viewers where to find extra information about the film.

Main image dominant to draw attention.

Both Models show direct address in order to draw the audiences attention via empathy. They do this by showing the man as under the thumb of the woman. The woman is also shown in a dominant position. A vast majority of the population will have experienced being in one of the two positions. This allows them to empathise with the models which will draw them in and make them want to see the film.

The last names of the actors are in red which contrasts against the white background. This makes them stand out an draw the audiences attention. They are both well known actors in that genre. This means people may see it as they know and like them.
The Masthead is in the largest font. The colour is also in red which contrasts the black and white colour scheme. All of this is done to draw the audiences attention to what film the poster is advertising.

Slogan shows word play on a common phrase which will make the audience laugh and convince them the film will be funny.

Information is written in a pale cream so that it does not stand out. This is because it is necessary to include it on the poster but is not information that is likely to attract the viewer to want to watch the film.

Text in red to contrast the colour scheme in order to show the audience when they can go and see the film.

Similarities
Both Genres use common conventions to try to attract the viewer. Both use contrasting colours to make certain pieces of information stand out. E.g. The Masthead. All Masthead are accompanied by slogans and are the largest brightest thing on the poster. This attracts the audiences attention to consider going to see the film.

Differences
Horror posters are busier as they need to do more to attract the viewer. This is partially due to the fact they use less known actors. Comedy films use lighter colours opposed to horror films which use dark colours to represent fear and death. Horror films will always have the villain and hero on the poster as opposed to other genres which will mainly contain only the protagonist.