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Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions
CONSUMERS :
AGE WISE
Teenager (14years-18 years) Youngster (18 years-40 years) Old age (40 years-65 years)
STANDARD WISE
Middle class Upper class Lower class
GENDER WISE
MALE FEMALE
FACTS
Market capitalization
According to analysis and figures given by the Confederation of Indian Industries (CII), the total Indian beauty and cosmetic market size currently stands at US$950 million and showing growth between 15-20% per annum. The overall beauty and wellness market that includes beauty services stands at about US$2,680 million, according to CII estimates.
LEADING COMPANIES.
LAKME
REVLON LOral
AVON
Biotique VLCC
is a crucial decision. You need to know how and where customers want to buy your products or services, and the best way of getting customers to hear about them The more sales channels you use, the more customers you can reach. But each channel adds costs. Methods are- Face to Face sale, distance selling , using sales agent, as well.
FACE TO FACE
PHONE
MAIL ORDER
CAMPAIGN
Billion) in 2009. The cosmetics industry registered impressive sales worth Rs 422.3 Billion (US$ 9.3 Billion) in 2010. Industry size will grow to around 1.4 billion dollars from current level of 950 million. It is projected to grow at a CAGR of around 7% during the forecast period
necessarily because they need to. We don't need to buy expensive designer clothes, for instance, but we want to. Because we want to look good, and great clothes makes us look good. Through many services such as Free skin checkup, free sample of product. Through Brand Ambasaders,as people like to look as brand ambassadors'.
SOME FACTS
According to Indian Cosmetic Sector Analysis (2009-
2012), it is expected that the cosmetics industry will grow at a CAGR of around 17% during 2010-2013
Market Segmentation :
FACTS
Size of the industry
The size of Indian Cosmetics Industry globally is $ 274 billion, while that of the Indian cosmetic industry is $ 4.6 billion. The current size of the Indian Cosmetic Industry is approx US$ 600 million. According to ASSOCHAM the size of India's cosmetics market will rise by almost a half to 1.4 billion dollars in the next two-three years.
Cosmetic Sector Analysis (2009-2012)
Problem Recognition
Information Search Self-Concept & Learning Alt Eval & Selection Outlet select & Purchase
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