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BY-GROUP-9

First

Caf coffee day in Bangalore (1996),on Brigade road. now 500 Caf coffee Day in 82 cities.

Right Turn

year.

over Rs.4500 million on this fiscal

Caf

culture metropolitan, youth spending power, BPO businesses


up with WorldSpace & Microsense

Tied

ABCTCL

(Amalgamated Bean Coffee Treading Compay LTD. )


Certified co.

ISO-9002 5000

Acers of coffee Estate Coffee Exporter

Leading

chickmanglur

Coffee
Coffee

Day Express (341 Coffee Day Kiosk)

Day Fresh n Ground (354 Coffee Bean & Powder Retail Outlets)

Coffee

Day Take Away Coffee day perfect FMGC Packaged coffee division

Europe
Karachi Austria South

(12) (in the heart of vienna)


(2)(pakishtan) ,Germany

asia.

Coffee

Day Fresh &

Ground Caf Coffee Day Coffee Day Vending Coffee Day - Xpress Coffee Day Exports Coffee Day - Perfect

Hot Coffee

Espresso Espresso

Americano Macchiato Cappuchino Caf Latte Chococinno Caf Mocha Irish Coffee

Colombian

Juan Valdez Ethiopian Qahwah Kenyan Safari

Cold Coffee
Sweet

Mint Cold Sparkle Brandied Banana Tropical Iceberg Iced Eskimo

Refreshing Alternatives

Blood

Orange, Cool Blue , Pineapple Crush, Emerald Ice, Ruby Surprise. Colada,Strawberry Colada

Mango

Litchi,Ginger

Spice,Pina Colada

Vanilla,

Chocolate, Seasons Best Samosa, Puff, Pizza ,Croissant, French Fries ,Kathi Roll ,Wraps

Barista Coffee Mocha Mac

world

Donalds

Direct Competitors: Barista Cafe Mocha Costa Coffee Beyond Coffee Gloria Jeans Minerva Coffee Shop Indirect Competitors: McDonald Haldirams Global Competitors: Star Bucks

Caps,

T-Shirts, Bags, Mugs,Coffee Filters, Coffee Powders ,Coffee Mints, Pens.

QUALITY CHECKS IN CAFE Regular intervals The operational incharge will go around checking business,record keeping,service &feedback forms Food incharge look after the way the foood is being stored ,time taken etc

increasing customer focus and brand loyality through varoius value additions.
maximising

revenues through add-on merchandiseby focusing on consumer needs and wants to attract more customers

-major chunks of visitors fall into catogory of the weekly visitors --35.48% -monthly visitors--32.26% -daily visitors --11.3% -rest rarely come
oTarget

group: o20-35 years-presently, oabove 35 years consistutes of 5%

80.6%-customers

associate a cool image with

ccd favoured place loved ones to spend time together-43.5% 11.3%-family outing 32.2%-with friends

Coffee

with Karan CCD starts coffee with Stars movies gifts coupons along with recharge of mobile
A

lot can happen over coffee

significant

changes in services enhance its performance & popularity Menu updating-adding new products like baked and healthy food stuffs ,healthy drinks, etc

offering

greeting cards,choclates,flowers,softtoys,etc because of the market growth of coffee is anually-2.2% attracting non revenue customers

1.

2.

3.

4.

All-Day Refresher, most selling product of C.C.D. whose selling cost is Rs. 100 has a prime cost of just Rs. 20 & rest all is profit to C.C.D. Uses milk cream & Sugar Free as raw material. Ice-creams & other eatables are out-sourced from Amul & local vendors of reputed brands. unique in its distribution way where coffee beans are cultivated in its farms at Chikmagalur.

Best

exclusive brand retailer of the year 07 Best food service retailer of the year 07. ICICI excellent retailer award

1. 2.

C.C.D. is the fastest growing Caf in the country. The major competitor undoubtedly Barista.

3.
4.

That Caf Coffee day is planning to go international.


Top priority to the quality of the services / products

and ambience.
5.

It is providing tough competition to its competitors by satisfying its customers with great caf experience.

6.

A lot can happen over coffee .