FRANCHISING: OPPORTUNITY TO

SCALE UP
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Key Element of Franchising

Market focus Peo ple Strat egy Custom er

Enabler

Good record keeping Good reporting and IT systems Good compliance systems Professional in dealings

Business model + Distribution strategy Employee Agency Broker Dealer Partnerships Cooperative Licenses Franchise Joint Venture

Franchising as a tool to growth

Franchising the Ultimate network

What do Coca Cola, Pepsi, Shell, BP, Mobile, Ford, General Motors, Toyota, McDonalds and KFC have in common? Franchising created the worlds biggest brands by: Sharing vision, ideas, knowledge and process Creating systems for franchisees to develop profitable businesses In Australia 1000 franchisors and 65,000 franchisees together generating over $128 Billion in revenues 500,000 jobs 25% growth since 2000 In the United States Over 3,500 franchisors and 850,000 franchisees together generating overOneTrillion Dollars in revenues 11 Million jobs 20% growth since 2000
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Franchising in India: Emerging trends

Grown from a questionable and not so acceptable format to a readily admissible way of business expansion in the country The pioneering companies have shown franchising can work in any country Brought a graphic change in over all working of the countrys business Technology & internet are helping at both ends:

to create the awareness about new product & services. helping to serve the consumer better leading to fast proliferation of worthy concepts & products. 200+ Home Grown Franchisors & 2,50,000 Franchisees (growing entrepreneurship) 85% Success rate vis a vis 90% failure in self start up Industry of over US$ 4 Billion Highest retail outlet density in the world (Approx 12 million) Remains the best entry & expansion strategy Small format businesses are key economy drivers Employs over 10 Million employees directly / indirectly

Snapshot: Industry growth

Franchising in India: Sectoral break up

Key sectors that have gained tremendous ground in Franchising are Education includes the Pre-schools, Vocational programs & coaching/ training businesses and now tremendous focus is being franchising on the large format school franchisee. Other sectors with tremendous franchising already happening are Food & Beverages and apparels industry. Key emerging sectors from franchising perspective are beauty & wellness segment such as saloons & spas, health & fitness, stationery centers, home dcor etc Also, we see new sectors are renewable, clean fuels, Sports Business, IT/Medical Asset Management, Specialty

Franchising: Sector Break up

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Business Evaluation Matrix

he g t und isin l f Ra rna te ex

Stag Growth plan es of exerc ises/ Issues: actio Control & ns to check measures be follo wed
Plan initiation required

Recommended scope of services

s on cti nd a a s & egy ing n et pla at ia t str mark nt d Me ll ou see itme Ro nchi cru e fra & R

Extensive distribution network in the category; planning to connect with the end customer with last leg penetration s/ orientated retail. ing er

ty& Business bili t si model Fea arke ity M tun t development or en opp essm Concept ass stage

/ ion sit is/ po s pro naly sis ty a cili ring naly Fa ffe ta O r ma Fo

off nd s se w a tion i a ch i e a n Re v e n d r F m om c re Recommended scope of services

Proof of concept

Franchising as expansion tool

Franchis e Expansio n

Capital raising

Ran ge of serv ices

Clients positioning
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Annexure of key clients

Abc Montessori Adidas Air Hostess Academy Ansal Api Apollo Health And Lifestyle Arch Archies Asmi Amity Ayush Therapy Center Bang And Olufsen Barista Barnies Coffee Baskin Robins Bath Concepts Bausch And Lomb Beningans Bharat Students Bikanervala Body Spa International BPTP Candico Cartridge Caf Castrol Catridge World Ceat City Look Future Group Clara InternationalGitanjali Gems Coffee Day Express Coffee Republic Cookie Man Crestcom CTC Gitanjali Lifestyle GKB Opticals Gloria Jeans Coffee Gold Souk Gordan max KFC Khadims Kidzee Killer Koutons Morellato Italy Motilal Oswal Mr. Orange Music World Mustang Jeans My Dollar Store Nerolac Paints Re Feel Cartridge Tech Kidz Realtech The Apollo Clinic Developers Rebi The Corner Book Store Reisswolf Reliance Reynolds Rosebys The Home Store The Loot The Medicine Shoppe The Mobile Store

Kshitij Kwality Walls (HLL) Cup & Cino Greggio Argento Kwik Kopy Cygnus Jewellery Habibs Lacoste Ddamas Hakoba Lifestyle International Business Synergies Debonairs Pizza HCL Lee Cooper Diamond Hut HDFC Bank Levis DLF Health & Glow Live-in Dominos Pizza HP LJ Hooker Dosa Plaza HSBC LKP Shares Dulce Caf Education One Educomp Emaar MGF Era Essar Telecom Retail ETP Eureka Forbes Euro Kids Excalibur Feather Lite Hughes Escorts Hushes Net ICICI Bank IIFT Impuls IMS learning Inorbit Mall ITZ Cashcard J K Industries J K Tyres JetKing Lotus Herbals Lovable M2K Ma Foi Madura Garments Magppie Manipal U Maples Mariella Burani Mary Brown Masala country 8

Nescafe Safe Express The Taco Marker New Zealand Natural Sangini Tikka Express Next Santa Barbara PoloTimex NIIT Nilgiris Nilkamal Enterprise Nina Ricci Watches Nirmal Lifestyle NIS Sparta Numero Uno Odyseey Omaxe Oracle Osim International Pantaloons Papa Johns Pizza Parasvanath Developers Pinnacle Kids Pizza Corner SAP Satya Paul SBI Bank Seashell Shadi Point Shanghai Post Shoe Tree Sia Art Jewellery Sify i way SONY Spa Zieta Spykar Jeans Stained Glass Overlay Sub Subway Suncity Titan Travel Port TVS Unitech United Colors Of Benetton US Dollar Store Vadilal Vapiano Veta Via Videocon VLCC Welhome Westwood Woodland

Q & A!
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