Summer Internship Programme(SIP)

Highlights:
Duration: 8 Weeks (May-June) To get the Relevant Exposure Understand the functioning of Business and Industry Get the Research Orientation Preparation of Final Project Report

SIP Evaluation Criteria

Evaluation Marks Breakup- 3 Credits (150Marks) 1.Reporting to the Guide: 20 Marks 2.Internal Assessment by Project Guide :30 Marks 3.Project Report (Content) :50Marks 4.External Viva :50 Marks Total 150 Marks (3 Credits)

Important Dates
Project Submission Schedule:
1 Rough Draft Approval On or Before :3rd August 2012 2 Final Draft Approval On or Before :24th August 2012 3 Final Project Report Submission week : From 10th To 15th Sep.2012

Project Examination Schedule:

1 Internal Assessment Viva: 8th Oct To 12th Oct 2012 2 External Assessment Viva: 6th Nov To 10th Nov.2012

Overall Format of the Project Report

Title Page Institute Certificate Company Certificate Student Declaration Acknowledgement/s Table of Contents List of Tables List of Figures List of Exhibits

Overall Format of the Project Report

Executive Summary
A. Major Findings B. Conclusion C. Recommendations

Main Body (Report) References Exhibits

A .Questionnaires & Forms B .Statistical Output

Chapter Scheme
Chapter 1:Nature and scope of the study Chapter 2:Profile of the Company and Industry Overview Chapter 3:Literature Review Chapter 4:Research Methodology Chapter 5:Data analysis Chapter 6:Findings and Interpretations Chapter 7:Suggestions and conclusion References

Detail Chapter Scheme

Chapter 1:Nature and scope of the study
1.1 INTRODUCTION 1.2AIM AND OBJECTIVES 1.3 RESEARCH PROBLEM STATEMENT 1.4 SCOPE OF THE STUDY 1.5 RATIONAL FOR THE STUDY

Detail Chapter Scheme

Chapter 2:Profile of the Company and Industry Overview
2.1INDUSTRY OVERVIEW 2.2 COMPANY OVERVIEW 2.3 ORGANIZATION STRUCTURE 2.4 PRODUCT PORTFOLIO 2.4 MARKET SHARE/FINANCIAL ANALYSIS

Detail Chapter Scheme

Chapter 3:Literature Review
3.1 LITERATURE OVERVIEW 3.2 OBJECTIVES OF THE LITERATURE REVIEW 3.3 THE DEFINITION OF PERCEIVED QUALITY 3.4 CONSUMERS PERCEIVED VALUE IN THE MOBILE
SERVICES CONTEXT

3.5 SATISFACTION 3.6 LOYALTY 3.7 OBSERVATIONS FROM THE LITERATURE REVIEW

Detail Chapter Scheme

Chapter 4:Research Methodology
4.1 OVERALL RESEARCH PROCESS 4.2 RESEARCH DESIGN 4.3 RESEARCH METHODS 4.4 QUANTITATIVE AND QUALITATIVE RESEARCH 4.5 TYPES OF DATA: SECONDARY DATA & PRIMARY DATA 4.6 DATA COLLECTION INSTRUMENTS
4.6.1 Selected Data Collection Method 4.6.2 Questionnaire Design 4.6.3 Questionnaire Development Stage-I

Detail Chapter Scheme

Chapter 4:Research Methodology
4.7 SURVEY PROCEDURE
4.7.1 Sampling 4.7.2 Sampling Techniques 4.7.3 Probability Sampling 4.7.4 Non-Probability Sampling 4.7.5 Selection of Sampling Technique

cotnd...

4.8 SAMPLING ELEMENTS

4.8.1 Population 4.8.2 Sampling Unit 4.8.3 Sample Size 4.9 RESEARCH LIMITATIONS

Detail Chapter Scheme

Chapter 5: Data Analysis
5.1 CHARACTERISTICS OF THE SAMPLE
5.1.1 Gender 5.1.2 Sample Demographic Analysis

5.2 MARKET SHARE ANALYSIS 5.3 SATISFACTION ANALYSIS

Chapter 6:Findings and Interpretations

6.1 MAJOR FINDINGS

Chapter 7:Suggestions and conclusion

7.1 SUGGESTIONS 7.2 CONCLUSION

REFERENCES
Bibliography Aaaker David,Kumar V.,Day G.,Marketing Research.9th Edition, John Wiley & Sons Ltd.,2007 pp92 Adelman, M.B., Ahuvia, A. and Goodwin, C. (1994),Beyond smiling: social support and service quality, in Rust, R.T. and Oliver, R.L. (Eds), Service Quality: New Directions in Theory and Practice, Sage, New York, NY

Beri G.C.,Marketing Research, Tata McGraw Hill Education Pvt Ltd.,Fourth Edition,2010 p53

REFERENCES
Journals Andaleeb, S.S., Conway, C., 2006, Customer satisfaction in the restaurant industry: An examination of the transaction-specific model, Journal of Services Marketing, Volume 20 (1), P. 311 Anderson, E.W. and Sullivan, M.W. (1993), The antecedents and consequences of customer satisfaction for firms, Marketing Science, Vol. 12 No. 2, pp. 125-43. Baker, J and Cameron, M, 1996, The effects of the service environment on affect and consumer perception of waiting time: an integrative review and research propositions, Journal of the Academy of Marketing Science, Volume 24 (4), P. 338349

REFERENCES
Wiblography

Economic Times. 2007-11-22. India Telecom market growth and subscribers 2010 | GSM and CDMA operators April 2010 http://www.telecomindiaonline.com/india-telecomgrowth-and-subscribers-2010.Retrieved 2010-07-22

Thank you