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Introduction
Concept Evaluation implies both comparison and decision making. The Goal : To expend the least amount of resources on deciding which concepts have the highest potential for becoming a quality product. The Difficulty: To choose the best concept with very limited knowledge and data on which to base this selection. Design is learning, and resources are limited The greater knowledge about the concept, the fewer surprises
Introduction-cont.
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There are many techniques used to evaluate concept such as: Feasibility Judgment GO/NO-GO Screening Basic Decision Matrix Weighted Decision Matrix Advanced Decision Matrix Analytical Hierarchy Process (AHP)
Three Immediate Reactions of a Designer as a concept is generated based on designers gut feel:
It is not Feasible.
It might work if something else happens. It is worth considering.
It Is Not Feasible
Before discarding an idea, ask Why is it not
feasible?
obviously a good idea or a bad one, but looks worth considering. Such a concept requires engineering knowledge and experience. If sufficient knowledge is not immediately available, it must be developed using models or prototypes that are easily evaluated.
alternative concept with the customer requirements. A concept with a few no-go responses may be worth modifying rather than eliminating This type of evaluation not only weeds out designs that should not be considered further, but also helps generates new ideas.
Are the critical parameters that control the function identified? Are the safe operating latitude and sensitivity of the parameters known? Have the failure modes been identified? Can the technology be manufactured with known process? Does hardware exist that demonstrates positive answers to the preceding four questions? Is the technology controllable through the products life cycle?
If these questions are not answered in the positive, a consultant or vendor is added to the team.
1. 2. 3. 4. 5.
6.
7. 8. 9.
Select decision criteria Formulate decision matrix Clarify design concepts being evaluated Choose Datum or best initial concept Compare other concepts to Datum based on +, -, S scale. Evaluate the ratings: important to discuss concepts strengths and weaknesses. Good discussion can lead to new, combined, better solution concepts Select a new datum concept and rerun analysis Plan further work. Often new needs for information and concepts come from first meeting. Second working session to repeat above and select a concept.
Criterion
Manufacturing Cost Easier Opening
Impor tance
25 15
S +
S S
S +
9 15
10 9 10 7
S S
+ S + S
S +
S S S +
+
S S + +
+ +
S S + S
S
+ + + +
D A T U M
Total +
Total Overall total Weighted total
3
0
2
1
3
1
3
1
5
1
35
-3
23
42
Value of S = 0 Overall Total for concept 3= no. of (+) - no. of (-) = 3-1=2 Weight Total for concept 2= 25*(-1) + 15*0 + 9*0 +15*1 + 10*0 + 9*0 + 10*0 + 7*1 = -3 From above table Concept 5 is the best
Develop a criteria weighting matrix Select interval scale for evaluation scoring Create weighted decision matrix and sum weighted evaluations. Select highest value Consider combining strengths of various concepts and rerunning with new concepts
Belief Map
Belief Map-Cont.
Belief Map-Cont.
Belief=1
Belief=0
Belief=.5
Belief=.5
Use Saatys fundamental scale for pairwise comparison Determine weighting factors on criteria Determine ratings for each concept relative to each factor by fractional quantitative or qualitative ranking or pairwise comparison between concepts for each criteria. Create decision matrix Highest weighted sum is selected. Software: Expert Choice
There are two ways to present the information in Concept evaluation: Design-build-test cycle: building physical models or
models and simulating (i.e., testing) the concept before any thing built. - For systems that are understood and can be modeled mathematically.
Design-build-test cycle
Design-test-build cycle