Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
1999-2002
2003-2004
2005-2007
2007-2009
2010-????
Early Deployment of Indoor Wi-Fi Early Deployment of Location Service using Wi-Fi - Infrastructure based Location/Context
Indoor Location for: - Asset Tracking - Network Diagnostics - Tag based services - Indoor Navigation - Free Wi-Fi Advent of Smartphones -Apps hungry for bandwidth and -Retail industry focus Location on Location - Wi-Fi offload from 3G - Hospitality industry hungry for Location - Infrastructure interested in monitoring density and flow
Cisco Confidential
Location considered a side-benefit of Wi-Fi networks with a small additional investment Primarily using RSSI and RTT technologies, with accuracy of 3-10 meters, depending on density of deployment Improve operational efficiency, reduce capital expenses, enhance worker productivity and safety
Cisco Confidential
Cisco Confidential
Cisco Confidential
Cisco Confidential
Cisco Confidential
The infrastructure could alert the customer relationship manager when a high-worth customer (carrying a smartphone) walks into the bank Retailers looking to understand customer movement patterns and offer better services
Instant offers based on proximity Place digital signage based on traffic patterns (time of day, day of week, etc.)
Cisco Confidential
Cisco Confidential
Why cant the venue tell me the most common stuff without me searching, finding and launching an App, and connecting to a Wi-Fi network? Thanks to 802.11u and some infrastructure support, a smartphone can discover interesting/relevant information about the venue, preassociation with a Wi-Fi network Leveraging Wi-Fi has progressed way beyond just Location service
For retailers, it is a tool to attract and retain customers For venue owners, it is a great way to attract tenants and offer enhanced services For many others, it is a great way to understand customer movement and behavior without breaching any privacy concerns
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Cisco Confidential
Special and Relevant Services Available and Delivered on the Local Wi-Fi Network
Cisco Confidential
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In Conclusion
The advent and proliferation of smartphones and apps has had a big impact on indoor location evolution
Every vertical (retailer, hospitality, airports, etc.) wants to learn more about their customers and offer more services, and indoor location technology and local services discovery fully enables that
Every business/venue wants to leverage the Wi-Fi network they have invested in to do more stuff and increase the ROI
Users expect Wi-Fi to be available everywhere, and mostly free Carriers embracing Hotspot 2.0 to make Wi-Fi experience as seamless and secure as the cellular experience
Cisco Confidential
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