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Tourism in Pakistan
Foreign Tourist Arrivals (2010) Percentage Growth per year Earnings from tourism (2010) Domestic Tourist (2010) Hospitality Industry employees Number of Hotels Number of Rooms
0.907 Million 2.8% US$ 305.9 Million 47.500 Million 600,000 person 1792 41,901 rooms
Source: Ministry of Tourism (Defunct) Government of Pakistan
Constraints
Security concerns Negative country image abroad Underdeveloped civic, communication and tourism infrastructure Financial constraints Trust deficit between public and private sector tourism stake-holders.
Marketing Strategy
Explore Asian Markets (SAARC, ECO, ASEAN, Middle East etc). Strengthen traditional base Adventure, Culture, Heritage and Religious Tourism Develop & explore new products & markets Ecotourism, MICE, discover your roots, sports tourism, transit tours etc. Promote Domestic Tourism family holidays, students and incentive tours Promote Winter tourism
DEVELOPMENT STRATEGY
Private sector plays a key role in the development of the tourist industry including hotel accommodation, resorts, recreation activities, transport and tour operations. Enhance coordination and communication among private and public sectors and develop public private partnerships. Major private sector investment will be in hotel & restaurant industry which is expected to grow at a rapid pace.
Development of Hotels, Restaurants, Resorts, Theme Parks and recreation facilities. Leasing-out of existing public sector tourism facilities Provision of foodservices and entertainment facilities at a tourist attraction Event Sponsorship
Group Tourist Visa on Arrival for 24 countries Tourism is categorized as an industry. Plant, machinery and equipment (PME) not manufactured in Pakistan can be imported at only 5% customs duty. Tax relief - first year allowance at 75% of PME. Import of Special equipment for adventure and sports tourism allowed at 10% customs duty. Chartered flights allowed on point to point basis from Karachi, Lahore, Islamabad and Peshawar. Public-private sector joint ventures opportunity for a number of tourism development projects..
Future Strategy
New market segments are to be explored. Marketing efforts for tourism at cultural places are to be intensified. Quality and Standard of Pakistani tourism & hotel management institutes is to be improved in collaboration with international organizations. Tourism & Hotel Management may be introduced at Degree level in Pakistani Universities. Provision of physical infrastructure at places of tourist interest complemented by environmental improvement programmes.
Pakistan Tourism Development Corporation (PTDC) was incorporated on March 30, 1970 under the repealed Companies Act 1913 (Now the Companies Ordinance, 1984) as a Public Corporation Limited by shares. Principal objective of the corporation is to promote and develop tourism in Pakistan. The Corporation owns and controls following subsidiaries:
PTDC Motels North (Pvt.) Ltd. PTDC Motels South (Pvt.) Ltd. Associated Hotels of Pakistan (AHP) Pakistan Tours (Pvt.) Ltd (PTL)
PTDC is owned by Government of Pakistan (99.75% share) 12% shares of PTDC and its subsidiaries have been transferred to its Employees under Benazir Employees Empowerment Scheme.
PTDC is providing tourist information, facilitation and publications to tourists through its following 18 Tourist Information Centres:
LOCATION BAHAWALPUR LAHORE CITY LAHORE AIRPORT RAWALPINDI CITY TAXILA MULTAN ABBOTTABAD PESHAWAR SAIDU SHARIF, SWAT PESHAWAR AIRPORT BUILDING STATUS Rented Rented Rented at Flashmans Hotel at PTDC Motel Rented Rented Rented at PTDC Motel Rented
S# 1. 2. 3. 4. 5. 6. 1. 2 3. 4.
PUNJAB
KHYBER PAKHTUNKHWA
PTDC Motels North (Pvt.) Ltd. was incorporated in 1977 as wholly owned subsidiary of PTDC under the repealed Companies Act 1913 (Now the Companies Ordinance, 1984) to operate motels, resorts and restaurants constructed under PSDP grants. It is governed by its Board of Directors with MD PTDC as its Chairman. PTDC Motels North (Pvt.) Ltd. is currently running 35 motels and 4 restaurants all over Pakistan. All restaurants and 10 motels have been leased out to private parties.
PTDC Motels South (Pvt.) Ltd. is governed by its Board of Directors with MD PTDC as its Chairman. As per Boards decision, the operation of its units was transferred to PTDC Motels North (Pvt.) Ltd w.e.f. 0107-1990. Keenjhar Lake Resort was handed over to Govt. of Sindh Tourism Development Corporation in August 1991.
Operational With Security Forces Operational Leased out Leased out Operational Operational Leased out Operational Operational Cont. Leased out
S# 18 19 20 21 22 23 C. 24 25 26 27 D. 28 29 30 31 32 33 34 35 36 37 E . 38 39
Location PT Motel at Besham DC PT Motel at Barseen DC PT Motel at Balakot DC PT Motel at N DC aran PT Motel at T DC orkham PT Motel at Ayubia DC BALOCHISTAN PT Motel at T DC aftan, Pak-Iran Border PT Motel at Z DC iarat PT Motel at Khuzdar DC PT Motel at C DC hamman GILGIT BALTISTAN PT Motel at Gilgit DC PT Motel at Gupis DC PT Motel at H DC unza PT Motel at Phandar DC PT Motel at R DC ama Lake PT Motel at Sust, Pak-China DC Border PT Motel at Astak DC PT Motel at Khaplu DC PT Motel at Satpara DC PT Motel at Skardu DC ISLAMABAD PT Restaurant at Dam-e-Koh DC PT Restaurant at Jaltrang DC
Facilities (47 rooms) (4 rooms) (5 rooms) (60 rooms) (4 rooms) (24 rooms) (4 rooms) (18 rooms) (6 rooms) (4 rooms) (44 rooms) (12 rooms) (28 rooms) (12 rooms) (12 rooms) (24 rooms) (4 rooms) (12 rooms) (12 rooms) (28 rooms) Restaurant Restaurant
Area/Land 16K 4M 9K 7M 2K 21M 160K 1K 13M 21K 9M 20K 11K 3M 3K 4M 8K 5M 6K 10M 16K 7M 25K 12M 17K 6M 21K 8K 11K 8M 12K 15M 30 K 31K 1M 1K 10M 1K 2M
Status Operational Leased out Operational Operational Operational Operational Leased out Leased out Leased out Leased out Operational Operational Operational Operational Operational Operational Operational Operational N operational on Operational Leased out Cont. Leased out
Associated Hotels of Pakistan Ltd. (AHP) was formed in 1961 under the repealed Companies Act 1913 (Now the Companies Ordinance, 1984) to take over running business of 04 hotels of Associated Hotels of India (AHI), namely Cecils (Murree), Deans (Peshawar), Falettis (Lahore) and Flashmans (Rawalpindi).
PTDC owns 86.82% shares of AHP whereas 13.18% shares are with Private Shareholders. AHP has its own Board of Directors with Managing Director PTDC as its Chairman.
03 hotels were privatized in 1998 and 2004 leaving only Flashmans Hotel, Rawalpindi.
The Pakistan Tours (Pvt.) Limited was incorporated as PTDCs wholly owned subsidiary in 1977 under the repealed Companies Act 1913 (Now the Companies Ordinance, 1984) . PTL has its own Board of Directors with MD PTDC as its Chairman.
2.
Pakistan Tours (Pvt.) Limited is organizing package tours and treks renting tourist transport and operating a number of domestic / international tourist bus services
Lahore Amritsar Bus Service: This service started in March 2006 under a bilateral agreement between Pakistan and India.
Nankana Amritsar Bus Service: PTL is operating this service since April 2006 under the bilateral agreement between Pakistan and India.
iv)
Sost Taxkurgan (China) Bus Service: This bus service is in operation since 1st May 1986 under the bilateral agreement between Pakistan and China. Many tour operators are operating tours, connecting Central Asia, China and Pakistan via Khunjerab Pass and vice versa, by utilizing this service.
B. SINDH 4. 5. 6. 7. PTDC Land at Sukkur, (Sukkur) {Encroached} PTDC Motel at Hawks Bay, (Karachi) {under construction} PTDC TFC at Karachi, (Karachi) {under construction} Tourist Information Center (TIC), Thatta 4 Acres 8 Kanals 1.5 K 4757 Sq. yards Owned Owned Land on lease Owned Land Motel (14 rooms) Office building Office building 30000 8585 1890
Contd.....
Accommod-ation
C. KHYBER PAKHTUN KHWA 8 PTDC Motel at Baffar, (Swat) {under construction} 25 K 40 K 10 K Owned Disputed Owned Motel (17 rooms) Motel (18 rooms) Land 30150 25100 -
9. PTDC Motel at Chail Mankial, (Swat) 10. PTDC land at Garam Chashma, (Chitral) D. BALOCHISTAN 11. PTDC land at Gadani Beach, (Hub) {Encroached} 12. PTDC TFC at Quetta, (Quetta) {under construction} E. GILGIT BALTISTAN 13. PTDC land at Thalichi, (Chilas) 14. PTDC TFC at Gilgit, (Gilgit) {under construction}
172 Acres 12 K
Owned
Land
7417
8K 8K5M
Owned Owned
9312
Contd
16. PTDC Land for Head Office 7544 sq. yards Islamabad, (Islamabad), {TFC building under construction} 17. Tourist Information Center (TIC), 83.3 Sqm
Owned
Office building
2250
Tourism Documentary
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