ECO GREEN CLOTHING INC.

SimplyVerde

Market Segmentation
Psychographic

Geographic

Segmentation

Demographic

Behavioralistic

Geographic
Title
Region Size of population

Description
Nationwide (all provinces) with emphasis on urban areas Kuala Lumpur ( approx 1,468,984) Johor Bahru, Johor ( approx 1,395,309) Shah Alam, Selangor ( approx 617,149) Ipoh, Perak ( approx 710,798) Bandaraya Melaka ( approx 455,301) Seremban, Negeri Sembilan (419,536)

Population density
Climate

Urban
Equatorial, hot and humid throughout the year

Demographic
Title Age Description 15 until 35 years old

Gender
Income Social status

Both men and women

RM2500 and above/per month Middle to upper class

Psychographic
Title Interests Attitudes Description Fashion and latest trends, ecological fashion Alert with environmental issues, fashion conscious, anchored in popular culture, stylish.

Activities

Career activities which require casual and comfortable apparels, hanging out with friends and relatives

Behavioralistic
Title User status Occasions Description Potential and regular buyers - Holiday seasons (Christmas, Chinese New Year, Hari Raya Aidilfitri etc.) - Hanging out with friends and relatives either indoor or outdoor - Trendy clothing line with zero percentage of skin dermatitis - Clothing line which is affordable and friendly to the earth

Benefits sought

Target Market
Target specific lines to young adult Mostly in town area which the population is high Consumers whom suffering skin allergic or sensitive, concern on health and environment

Positioning
Products tagline Bringing the green into your closet The tagline means that revolutionizing fashion world into greener alternatives but at the same time does not compromise with quality and comfortability of the products

Current Product Analysis (Description)

ECO Green Clothing Inc. will sell fashionable, comfortable and most importantly environmental friendly clothes. Our organic clothing is made of fibres from sustainable crops that are free of chemicals such as pesticides, herbicides and synthetic fertilizers

Current Product Analysis (Comparison)

Our product design is fashionable and suitable for consumer aged 15-35. The
materials used are free from pesticides, polymers, dyes and several harmful chemicals. Supplies are from a trusted organic grower or local community trade. Our company will give special training to the employees and technicians about dealing with manufacturing organic clothes. Besides, we also do research and

developement on the material for clothing so that we can guarantee 100%

organic products.

Current Product Analysis (Competitors)

recycleatee.com Price range: $15-$20 Product: Organic Clothing Service: Online ordering/Delivery on order Features: Organic Clothing for all ages Natural Clothing Company Price range: $20-$50 Product: Organic Clothing Service: Online ordering and retail outlet Features: Fashionable Organic Clothing for adult

Strength and Weaknesses

Strength Weakness

Pioneer company in Malaysia

Cheaper products compare to other organic clothing company Products suitable for ages from 15 to 35 years old Offer good quality clothing Affordable clothing with trendy and stylish design

New in this industry

Products are slightly expensive compare to non organic clothing Less experience of employees, technicians

Marketing Mix (based on 4Ps)

Product
Actual product: Fashionable clothing including t-shirt, dress, cardigan etc. Comfortable and healthy clothes made of 100% chemical free materials (cotton, silk, jute, ramie) Eco-friendly recycle bag with every purchase VIP membership with a min purchase of RM200 Warranty: 2 weeks (extended from retails warranty)

Marketing Mix (based on 4Ps)

Price Price range: RM50-100 Payment option: Cash, credit/debit card, Bankcard Discount 10% for VIPs

Marketing Mix (based on 4Ps)

Place (distribution) Organic clothing shop outlets in big city malls (Suria KLCC, Pavillion KL, Mid Valley, One Utama, The Gardens, 1Borneo Hypermall, Jusco, etc.) Private medical centers, skin specialist clinics (via catalogue)

Marketing Mix (based on 4Ps)

Promotion
Fashion shows at shopping malls which have our outlets or potential places Organize or collaborate with others in green activities Sponsor green activities/events (product and money) i.e giving T-shirts for outdoor activities Advertise products and promote organic fashion (submit articles) on online green magazines (EcoMalaysia.org) and some magazines i.e Cleo, Harpers Bazaar, WomenWeekly etc.