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By Aarohi Kasbekar # 24 Anees Patel # 36 Aviral Avasthi # 19 Jackson Varghese # 54 Jaison James # 21 Rahul Purshottham # 42 Salman Rakhangi # 43
PR Communications Press Relations & PR PR Media Group Discussion on the Corporate PR Campaigns
PR Communications WHAT IT IS
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Communication is an art or process involving transmission of information, ideas, skills, etc; by the use of verbal or non-verbal means.
PR Communications - TYPES
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Oral communication Printed and graphic communication Print media Outdoor media (electronic displays, hoardings, posters) Broadcast media (radio, television, films) Other media (websites, endorsements, exhibitions)
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PR Communications
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PR Communications IMPORTANCE
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PR Communications OBJECTIVES
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INFORMATION ADVICE ORDER SUGGESTION PERSUATION EDUCATION WARNING RAISING MORALE MOTIVATION
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PR Communications The Cs
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1. 2. 3. 4. 5. 6. 7.
Methods of Establishing Press Relations The Press Conference Press Release News Reporting Articles Advertorial
Public relations can't function without the press. PR professionals spend most of their day maintaining existing relationships and cultivating new ones with journalists and other members of the mass media. Press releases should read like actual stories.
Qualities of a Good PR Professional: Have a plan in place Make sure press hears something other than NO COMMENT Do an Advertorial Make a PR article newsworthy
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PR Media WHAT IT IS
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PR Media HOUSE
JOURNALS
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The house journal is an in house magazine for private circulation only, but has a great impact on external publicity. Importance
Depict the progress of the firm. o Good platform for communication. o Educate the investors and helps them to make further decisions.
o
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When a large section of public is gathered, the medium of public address system are common features. It is a mechanical system that is adopted at meetings, shows, carnivals, fairs, exhibitions etc.
How can Social Media Marketing be used for enhancing Public Relations?
PR Media
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Marketers make use of online social media to interact with their customers.
PR Media
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Effective use of social media marketing enables you to do the following: Promote your business online. Check the negativism tarnishing companys brand image. Get customer feedback to know their reaction towards your company.
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PR Campaigns of
and
Thank You
For Your Attention!
20 SYBMS Wilson College