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Presented By: Ranjit George 11 725 Nikhilesh Patty 11 740 Kiran Naik 11 734 Pravin Kumar Patra 11 738 Jitendra Bharude 11 706
FLOW
What is Retail?
Conclusion
Retail
Retail is the sale of goods and services from individuals or
businesses to the end-user. A retailer purchases goods or products in large quantities from manufacturers or directly through a wholesaler, and then sells smaller quantities to the consumer for a profit The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power.
Location
Shops may be on residential streets, shopping streets with
few or no houses or in a shopping mall. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing.
estimated to have annual sales of $450 billion, with nearly 80 percent of the market controlled by tiny family-run shops. Organised retail, or large chains, makes up only 6 percent of the market but is expanding at 20 percent a year. This is driven by the emergence of shopping centres and malls, and a middle class of close to 300 million people that is growing at just under 2 percent a year.
Sales Management What is Sales Management? Sales Management includes all the marketing related activities such as advertising, personal selling, sales promotions, distribution, pricing and others.
According to American marketing association Sales Management includes the Planning, direction and control of personnel selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks apply to the personnel sales force
Human Resources are the most important strategic advantage. In a chain store environment all stores have similar if not the same layout, merchandise, tools, procedures, etc. The difference is the people.
2. Follow the Best Practices:
The best practices of the top sales associates should be upheld for the full organization to follow: the best demo, the best objection-handler. Those best practices should be transferred to the whole staff.
3. Stay ahead of the curve:
Markets and customers are constantly changing. Change is the only constant. It is imperative for a sales manager to stay ahead of the current aspects of the retail industry.
4. Listening to Customers: Customers are always right. Managers should learn to read between the lines in case the customer is not able to convey properly. They should always strive to achieve quick resolutions for the customers problems. 5. Prioritize:
Which decisions should be take when, how to prioritize steps should be taken care of in sales management practices.
Sevaks
Customization
http://www.mxmindia.com/2012/02/big-bazaar-brings-newrecipe-to-boost-sales/