Documenti di Didattica
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1
Sep. 2007
Content
Company Profile Manufacturing Competency IT System Business Strategy
Section One
Company Profile
Manufacturing Competency
IT System Business Strategy
Arima Group
Founded : Registered Capital : June, 1989 ( Arima Computer ) US$ 682 Million ( Group in 2005 )
Chairman :
Employee : RD Engineers : Space : Global Operations : Revenue :
Arima Computer
Notebook PC Server LCD TV DVD Player / Recorder LCD Monitor Digital Audio / Video Digital Radio
Arima Optoelectronics
LED / LD :
Edart
Tooling Plastic Injection Metal Stamping Painting Cable / Harness Connector
Arima Display
Color Filter Color LCD
IPO in 1998
IPO in 2004
IPO in 2003
Thermal Module
Arima Device
DVD OPU :
Dynapack
Battery Pack Mobile Phone
Acme
Image Sensor Camera Module Flash Memory Card
Axon
Optical Lens :
Avio Avalend
Digital TV tuna
controller
Camera
Accessory
Controller
Drive for IT / CE
IPO in 2004
Diversification Deployment
PDA DSC/DVC Smart Phone LCD TV/Monitor Notebook PC/LCD PC Server/Workstation DVD Player DAB/DVB Color Filter LCD Display Optical Parts DVD Pickup Head GSM / GPRS/EDGE WCDMA/HSDPA Handset
Computer
Communications
Optoelectronic
Tooling Painting Plastic Injection / Metal Stamping Cable / Harness Connector FPC
Arima YK Taiwan
Arima WJ China
RD
250K ft2
828K ft2
Taiwan China
Milestone
Started to establish factory Got FTA certification for Tri-band mobile phone. Started Mass Production for the 1st Generation Tri-band Mobile Phone 1999 2000 2001 2002 2003 Nanjing R&D established in China Started to build Wujaing Factory ISO 14001, ISO 9001 certificated Arima Yingko : BABT certificated Shipment over 1 million units / month
2004 Single model shipment reached 12 million units ( accumulated ) 2006 2005 IPO on 1st July in Taiwan. Stock code 8101 Smartphone RD established in Taipei Taiwan 3G RD established in ShingChu Taiwan
20min
25 min 25min
40min
Arima Group HQ
30 min
Da-Shu Factory
Shin-chu RD Center
10
Company Vision
To be a first class mobile device solution company to serve our worldwide partners.
Production Capability
Best class in
Quality Delivery Cost Service
R&D Competence
Cost Management
11
Company Mission
Cost effective
technologies
Great quality
12
Company Organization
Chairman
Stephen Lee
Quality Assurance
President
Owen Chen
Strategic Planning
Finance
Manufacture Engineering
BU 1
BU 2
Paul Wang SVP
BU 3
R&D Center
Operation Center
Administration
Information Management
13
Shipment record
Mobile phone quantity shipment #2 in Taiwan ODM companies from 2003 to 2006
Shipment
1.4%
1.5%
1.3% 1.4%
13M 12M
15M
Shipment Unit: Million
2%
SoM
10M
11M
Sales
23,591,430 15,851,729
23,538,487
2003
2004
2005
2006
2007(e)
14
A3618
GC75
T100
Z200
J200
J210
J220
J230
DB8000
2850
N710
2860
Z300
N411i 2716
2890
3300
3000
3600
B/W Phone
Windows Mobile MP3 / MPEG4 1.3 MP/2MP CCM 3G / Smartphone 1st MM feature phone for LGE 1st Smartphone w/WM
Proven Record
SEMCs 1st ODM model T100 : Good result(10M shipment ) SEMCs 1stClamshell OEM&ODM models for NEC 1st VGA camera phone for NEC
1st Smartphone w/Simbian 1st 1.3 MPx camera phone w/EDGEb for NEC 1st VGA camera phone for SEMC
Before 2004
2005
2006
15
3 Products Launched
300K
(~300K
KP220
300K
1.3M Camera Multimedia Phone KG200
(~600K)
0.3M Camera Multimedia Phone KG195/KG198
(~1M
2006
2007
2008
2009
16
Quality System
ISO 9001
Assessed & registered as meeting the requirements of ISO 9001: 1994 - - - 16 April 2001 (issue 1) - - - Authorization by SGS U.K Ltd. Assessed & registered as meeting the requirements of ISO 9001: 2000 - - - 08 Jan. 2004 (issue 2) (To remain valid subject to satisfactory maintenance of the system for 3 years from the above certificate issue date)
18
ISO 14001
Assessed & registered as meeting the requirements of ISO 14001 - - - 10 August 2001 (issue 1) - - - 15 August 2004 (issue 2) Authorization by SGS U.K Ltd. (To remain valid subject to satisfactory maintenance of the system for 3 years from the above certificate issue date)
19
Section Two
Company Profile
Manufacturing Competency
IT system
Business Strategy
20
Arima YK
HUB
Taiwan
China MFG Center
Factory Location
Arima Yingge Taiwan & Wujiang China factories can be the manufacture site
for customer products.
Founded: September 8, 2000 Location: Wujiang, China Employees: 8,600 persons (Arima Group) Products: Notebook, Server,Cellular Phone, Tooling,Optical Pick-up Head, Battery Pack
22
Arima Wujiang Science Park & Community (China) Total Area: 1,296,200 meter2
Arima Computer
Edart
Dorm8,9 Dorm1,2
Buld No.1
Arima Comm Current Building
23
Maximum Capacity:
3 4
2
1
25
Global delivery service with different customization to more than 2,000 locations in 88 countries
26
Section Three
Company Profile
Manufacturing Competency
IT System
Business Strategy
27
SCM
High Efficiency High Speed Global Supply Chain
Supply Chain Management
ERP
Enterprise Resources Planning
EDI
Electronic Data Interchange
PDM
Product Development Management
Achievement
2 M units per month > 95% 1st pass yield rate Door to door delivery service to 2000 locations 28
Production Quality
SMT 99.65 %
RF Calibration
Producible
Customization
98.74 %
98.09 %
100 %
96.52%
Z300i (W641) 29
Internet
Firewall
Anti-Virus Software Release ( Linux FTP )
RS-485 Network
BCR
SMO
Input
BCR Function
TMO
KanBan Display
Production
FQC /OQC
Repair
Rework
Production Network
30
ERP
B2B system
Web
(Arima Customization)
Forecasting Planning
Web
Suppliers
Customers
RosettaNet (CA/eBizArch)
Shipping eShipment
RosettaNet (CA/eBizArch)
Forwarders
ERP
ePayment
ERP
MES (Arima Customization)
eBanking
Brokers
EDI (custom made)
Brokers
eHUB
IQC/OLAP
FTP
FTP
Banks
eImport
eRMA QI-Tools
Forwarders
Arima EAI
31
Main Functions
SCM CRM
Management
Notes Interface
PLM Agile
Workflows
ERP Interface
ERP
Overseas R&D
32
Well infrastructure for global logistic service; offers door to door delivery service to 88 countries covering 2000 locations by DDU term. The highest industrial class for more than 95% first pass yield rate in product line.
Shipped more than 40M mobile phones to Worldwide market in the past four years. Strategic Partner with LGE in ODM business
33
Section Four
34
Why Arima?
35
36
Arimacomms Intention
Arimacomm will be LGEs best partner
37
Supply Planning
Supply Management
Demand Planning
38
Product Development
Sourcing
ODM EMS
EMS
JDM
ODM
ID/MECH
HW
Validation Certification
+ SW
Support Capability
ID: color & materials approval Product verification / validation Quality assurance Product development process support
Cost Delivery Quality Service
41
Arima Comm. can make fast ramp up production, no matter what kind of platform!
Agere
42
Value added: Experience with Customer A Arima and Customer A have collaborated for product development in OEM business model !
C1 Planning Phase
C2 Design Phase
C3 Engineering Prototype EP
C4 Factory Prototype FP
C5
Pilot Pun
C6
Mass Production MP
prototype
PP
Early involvement
Fast Ramp up
43
ID concept
Arima
44
Arima has set up synchronized facility and capability Arima do full product verification and validation Arima save customers resource and shorten the time to market Our equipment and skill can offer TRR (Trial Run Request) service and save the time of component running change
45
46
Consign part
In House
Alliance
Strength
Flexible Reduce overhead Weakness The component influence 47
In House source
Plastics
Strategic Partner
Lens
Axon
CCM
Acme
LCM
Arima Display
Auto Focus
Arima Device
Light Guide
LED Chip
LED Pack
3rd Party 48
Arima Optoelectronics
Skyworks
PA
Anadgics
CCM
TI ( General Feature Phone) EMP (3G and Above) MTK (Multimedia Feature
Phone)
VCO/TCXO/Xtl
Intel Samsung
AP
49
Charger
ANT
Perlos Auden
Dome
Printec ()
50
Final Assembly 23 7 30
YK(Taiwan) WJ(China)
42 31
51
52
53
DDU service
Delivery
SMD
PCBA
Assembly
Package
Rolling FCST
( WIP stock )
P O
( 5-7 days)
To-Be
By sea
HUB A
Package
Delivery
( WIP stock )
HUB B ( WIP stock ) HUB C Package Delivery Package Delivery
SMD
PCBA
Assembly
By sea
DDU service
( WIP stock ) P
54
( 1-2 days)
Arima
Forwarder
55
Cost
Delivery Service
56
57