QUESTIONNAIRE DESIGN

MARKET RESEARCH ON MC DONALDS

Compiled By:Akshay Narayan Animesh Gautam Manas Gupta Shreyoshee Karmarkar Piyush srivastava Piyush Pakhale Nikhilesh Sirsikar

Introduction

McDonald's Corporation is the world's largest chain of fast food restaurants. It was started by two brothers Dick and Mac McDonald in San Bernardino, California in 1940. McDonald's restaurants are found in more than 119 countries and territories around the world and serve nearly 47 million customers each day. McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people. The company also operates other restaurant brands, such as Piles Caf, and has a minority stake in Prt a Manger.

McDonalds MISSION AND VISION

We serve people with good quality food, fast and at

low cost. McDonald's vision is to dominate the global food-service industry. Global dominance means setting the performance standard for customer satisfaction and increases market share and profitability through successfully implementing our convenience, value and execution strategies.

PRODUCTS

CUSTOMERS
CHILDREN

FAMILY
COUPLES STUDENTS

QUESTIONNAIRE OBJECTIVE

To Measure Customer Satisfaction, Preferences &

Improvements Required.

Introduction
DEAR MADAM/SIR,

We are students of Balaji Institute Of Modern

Management, Pune. We are conducting a survey for McDonalds. For this purpose, we would like you to spare a few minutes and share your views with us. We assure you that information given by you shall be kept confidential or shall be used only for this purpose.
THANK YOU,

 Question no. 1, 2 & 3

To determine the major segment of the consumer visiting McDonald and to know their time availability.

Questions
Questions 1)Are you?

a)Housewife. c)Working man/working woman.

2) Do you get leisure time?

b)Student. d)Retired man/woman.

a)Yes . c)sometimes.

b)No . d)often.

3) Where would you like to go in leisure time?

a)Mc Donald. c)CCD. e)Others.

b)Barista. d)Pizzahut.

 Question no. 4, 5 & 6

To know the purpose of visit of customer to McDonald and their frequency.

Questions
4) Did you ever visit McDonald's?

(If yes, then proceed to Q.5, else terminate the interview and say THANKS to the respondent.)
Yes (1) No (2)

5)What you do there?

a)Enjoy. c) Enjoy + snacks.

average? a)0 c)3-5 e)More than 10

b)Snacks. d)Others (Please specify)_ _ _ _ _ _ _

6) How many times a month do you visit McDonald's, on

b)1-2 d) 6-10

 Question no. 7 & 8

To know features consumers are looking for in McDonald products and preferred mode of payment.

Questions

7)What feature do you like there?

a)Quality. c) Variety. e)All the above.

8)How do you pay bills?

b)Price. d)Hospitality.

a)Cash. c)Debit card.

b)Credit card. d)Others

 Question no. 9, 10 & 11

To know the price-sensitivity of consumers.

Questions
9) How much money do you spent at McDonald's, on

average? (per person) a)Less than 0 5 c)100-00 2

a)Consistent with same. c)Reduce your visits.
a)Consistent with same. c)Reduce your visits.

b)50- 100 d)More than 200

b) Switch to other brand. d) Increase your visits.
b)Switch to other brand. d)Increase your visits.

10)What will you do if their price increases by 25%?

11)What will you do if their price decreases by 25%?

 Question no. 12, 13 & 14

To find out consumer satisfaction, expectation and product penetration.

12) Thinking about your most recent visit to McDonald's, to what level of satisfaction do you rank that visit: a)Poor b)About Average c)Superior

Questions
13) What factors do you consider important when visiting McDonald's? Not important at all Product assortment Price Food quality Discounts / coupons Nutrition Waiting time Distance to McDonald's Service Convenience Neutral Very important

Questions
14) Please rate your level of agreement with the following statements:

Totally disagree
I think I will visit McDonald's again in the near future I believe McDonald's deserves my loyalty Over the past years, my loyalty to McDonald's has grown stronger Promotional activities stimulate me to go to McDonald's Compared to other fast-food restaurants that are available, would you say that McDonald's is worse McDonald's provides good value-for-money I would not recommend McDonald's to others

Neutral

Fully agree

 Question no. 15 & 16

To find how much time the customer is willing to spend on purchases from McDonalds.

Questions
15. How long are you willing to travel to a McDonald's restaurant?

(one-way) a)less than 5 minutes c)11-20 minutes e)more than 40 minutes

b)6-10 minutes d)21-40 minutes

16. How much time do you spend during a McDonald's visit, on

average? a)less than 3 minutes c)6-10 minutes e)more than 20 minutes

b)3-5 minutes d)11-20 minutes

 Question no. 17 & 18

To find what customers prefer & whom do they accompany.

Questions
17)Which product you like most?

a)Fries. c)Ice-cream .
e)Others
18)With whom you like to go?

b)Burger. d)Pizza puff.

a)Parents. c)Girlfriends/boyfriends.

b) Friends. d)Wife/husband.

 Question no. 19 & 20

Customer recommendation

 19)What would you recommend?

a)Music or TV. service instead of c)Quality improvement.

20)If others please specify.

b)Waiter self-service. d) Others.

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THANK YOU