RETAIL MANAGEMENT

Launched in January 1998, Globus is part of the Rajan Raheja group

Globus Stores Pvt. Ltd. was formed to contribute to the revolution sweeping the Indian retail industry.

Globus promises to bring about a perceptible change in the way apparel and lifestyle retailing is carried out.

Kareena Kapoor became the brand ambassador in 2008, and planned to launch her own clothing line with the store

Observation
Globus Stores visited: Dahisar, Thakur mall Store exteriors: The sale aspect is highlighted widely on the entrance of the store itself in red along with flashy lights around Store Interiors: The interior of the store is multicolored and bright mainly focusing on green as it is the brand color. There were posters on every counter and pillar. Brands available were Globus and sub brands F21 and F16 Atmosphere: The store has bright(white lights). The color of the flooring and walls were white along with colorful apparel displays everywhere. The employees working at Globus were all dressed in green shirts and black trousers Layout: The store was G+1 floor where in ground floor was dedicated to women and kids where else upper floor was for men. There were 5 to 6 changing rooms, 2 cash counters which lead to clutter. The entire theme of the store was colorful and since the sale was on, loud English music was played around to hold attention Services and Security: Infrared detectors and CCTV cameras were available like any other retail stores. Services water filters, couches luggage bag, membership cards were available.

Recommendations

Products are jumbled up during sale so they should instead be kept appropriately

This story began circa 1998 when The Tatas acquired Littlewoods a London based retail chain. This acquisition was followed by the establishment of Trent Ltd (a Tata enterprise that presently operates Westside). In a rapidly evolving retail scenario, Westside has carved a niche for its brand of merchandise creating a loyal following. Currently, the company has 36 Westside stores measuring 15,000-30,000 square feet each across 17 cities The Westside stores have numerous departments to meet the varied shopping needs of customers. Boasting of a variety of designs and styles, the merchandise at the Westside stores are an exciting mix of clothing and furnishings.

Observation
Westside Stores visited: Hughes road, Kala Ghoda, Infinity Mall Andheri Store exteriors: are posters all around the sides of the the store. Focus lights are put all over four sides of the store to make more bright and shinning in the night. Various Brand s advertisements can be seen on the wall. Westside Store Interiors: Westside stores wear have a bright, festive look, and keep in with the mood of the season, hosting as per bright festival. There are glass all around the walls and Pillars to check the Clothes which you try and how you look in that.
Atmosphere: Stores are very brightly lit from Inside and CFL tubes are put all over Wall Color is Cream so that light can be reflected easily and create good visibility Visual Communication: Signage and Graphics are put all over the Place to promote various brands Promotional schemes are displayed by Posters hanging all over the Product Range. Also there is directional signage of way to washroom, drinking water

Layout: Ground Floor: Cosmetics, jewelry, watches, perfumes, bags. 1st Floor: Women Children Section, Household Section. 2nd Floor: Causal Clothing, Formal Wear, Ethnic wear, Shoes.
Security: For security CCTvs are put all over the Store and infrared detectors are put at the entrance.

Recommendations

Personal attention should be given to every customer and well trained staff should be appointed.

Pantaloon Retail, the group operates over 12 million square feet of retail space in over 71 cities and towns and 65 rural locations across India It focuses on 'fresh look, feel and attitude' offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers Pantaloons Fresh Fashion stands out as a fashion trendsetter, on the lines of how fashion is followed internationally It allows customers to shop for the latest in fashion apparel and accessories throughout the year in an attractive and visually stimulating ambience

Observation
Pantaloon Stores visited: Phoenix Mills Lower Parel Store exteriors: Pantaloons appears to be as Stores that reflect Freshness, fresh feeling, fresh attitude, and fresh fashion. Being a three floor building have great visibility.

Store Interiors: They are visually stimulating thanks to appealing interiors and attractive product display. The interior walls have been done up with dark wood and tiles to create a contemporary look. Display of merchandise has been spaced out uniformly giving its customers room to walk around
Atmosphere: Bright light spotting on white plush walls with soft instrumental music makes a rich shopping experience. Brands like Arrow, Allen Solly Annabelle Rangmanch, Biba, W etc are available The store features ready-to-wear collections for men, women and kids along with a full range of accessories for all. The accessories range includes a selection of bags, belts, watches, sunglasses apart from cosmetics and perfumes. Layout: Entrance Ground Floor: Cosmetics, jewelry, watches, perfumes Section on left- Women wear and Children wear Section on right- Men wear- casual, formal, shoes

Recommendations

Lifestyle International (P) Ltd, part of the prestigious Dubai based Landmark Group, started its operations in India with the launch of the first Lifestyle store in Chennai in 1999. In little over a decades time, Lifestyle has established itself amongst the leading retail companies in India Positioned as a youthful, stylish and a vibrant brand, Lifestyle Departmental stores offers its customers not just the ease of shopping but also an enjoyable shopping experience. They believe in making every shopping experience rewarding and memorable

Observation
Lifestyle store visited: Inorbit mall Malad Store exterior: It is a trendy, youthful and vibrant store with great exterior as well as interiors. They are viewed as very sublet retail store from the exterior targeting people from various age group. Shades of whites used elegantly. Store Interiors: The store is massive from interior selling huge variety of brands with proper segments/outlet of individually brand. Brands like Melange, Code, Ginger, Fame Forever, UCB etc are sold. The product displays are highlighted with bright lights and are very attractive yet systematic. There is no clutter in the walk through area Atmosphere: The wall color is sublet and not too may promotional posters are seen apart from sale. Hindi and English songs are played to set the mood. And continuous announcement are made on discounts that are offered in brands. Layout: Entrance Ground Floor: Cosmetics, jewelry, watches, perfumes, Men's wear (Casual & Formal) 1st floor- Women wear, Children wear, Household, Accessories ,Furniture etc

There has to be seating space near billing counters Lifestyle should have more billing counters, it becomes too much chaos specially on weekends

Recommendations

Thank you

Arpit Gandhi 01 Ankita Singh 02 Prashant Sinha 07 Cherry Parekh 0