G-FIT

Financial Planning

Market Selection
G-fit will be launched in the following 4 cities: Mumbai Delhi Bangalore Pune

Competitor Costs
Product
Red Bull Cloud 9 Gatorade

Volume
250 ml 250 ml 500 ml

RS
85 /64 /30 /-

Dabar Glucose

200 gm

23 /-

Product Variants

G-fit will be launched in the flavors: Fresh lime Refreshing orange Regular (Original) Launch size: 500ml @ Rs. 25 per bottle

Marketing Objective

Creating awareness about the arrival and benefits of G-fit, sports drink.

Integrated ATL &BTL Support

ONLINE POS Poster,Wobbler,Shelf Strip & Display Stand PRINT

OUTDOOR
SPONSORSHIP & PROMOTIONS Mobile ADVERTORIALS Public Relations RADIO

Total budget: 3.5 Crores

2% 1% 3% 3% 7% Sponsorhip and promotion Outdoor Print 44% 15% Radio Mobile PR 25% POP Online

Promotion & Sponsorship

CWG 2010 Marathon @ Mumbai & Delhi Malls Hire Event Management Agency

Promotion & Sponsorship

Gyms Tie Ups : Gold Gym And Talwalkars Corporate Events College Festivals

Sponsorships & Promotions

Event Common wealth games Marathon (Delhi & Mumbai) Free gifts (bottles) Malls Free gifts Gyms (free bottles + commission) Corporate events College festival Event management company Promotional material Cost 1.50 lakhs 1 lakh No 10 days 2 cities Total 15,00,000 2,00,000 21,250 50,00,000 36,000 50,000 50,000 22 malls 30 branches x 3 days 15 20 11,00,000 116875 10,78,125 7,50,000 10,00,000 90,00,000

7,00,000

Totals

1,54,66,250

Outdoor

Hoarding in prominent places Bus shelter Bus Backs Mobile vans

BUDGET 87,50,000

POWER OF PRINT NEWSPAPER Ads & Editorials

Times of India, DNA, Education Times, Mid-day, Mint In Mumbai: Bombay Times, Mumbai Mirror In Pune :Pune Times In Delhi: The new observer posts In Bangalore: Bangalore Mirror
BUDGET 36,75,000

POWER OF PRINT MAGAZINE BUDGET

Sports Magazine Health Magazines Youth Magazine

BUDGET 15,75,000

Internet the emerging medium

Online medium unleashed Online social networking website (like gang of girls) Online group activities Video uploading Contests Health tips Special sports events held for the members Blogs Discussion panel for various sports events right from common wealth, ipl, to global sports Web banners
BUDGET 24,50,000

Radio

MUMBAI PUNE DELHI BANGLORE

BUDGET 10,50,000

Point of Purchase (POP)

Floor Stand Units Small table top dispensers

BUDGET 10,50,000

Mobile

SMSs

BUDGET 7,00,000

PR Activity
Launch Party Press Conference

BUDGET 3,50,000

MEDIA SPENDS

Series1

Particulars Bottle bulb Finishing bottle Bottle produced Cap price Bottle cost Label cost Bottle + label Packaging Cost of finish bottle Cost of concentrate Cost of fin product O/H Manufacturing cost

Costing 2.00 0.60 2.60 4.00 6.60 0.80 7.40 0.50 7.90 2.50 10.40 0.70 0.70 11.80

Cost Per Unit

Distribution cut

2.36
14.16

Manufacturing margin

3.75 17.91

Cooling cost

1.00 18.91

Dealer margin

2.34 21.25

Sales tax SELLING PRICE

3.75 25.00

Break Even Analysis

Sales and Volume forecast

Daily Sales Annual Sales (in units) Sales in Rs. F.Y 2010-2011 Mumbai & Pune Delhi 10000 8000 1820000 1456000 65500000 36400000 F.Y 2011-2012 Mumbai & Pune Delhi 12000 9600 4380000 3504000 109500000 87600000 Bangalore 8000 1456000 36400000

Daily Sales Annual Sales (in units) Sales in Rs.

Bangalore 9600 3504000 87600000

Daily Sales Annual Sales (in units) Sales in Rs.

F.Y 2012-2013 Mumbai & Pune Delhi 15600 12480 5694000 4555200 142350000 17082000

Bangalore 12480 4555200 17082000

Sales and Volume forecast

6000000 5000000 4000000 3000000 2000000 F.Y 2010-2011 F.Y 2011-2012 F.Y 2012-2013

1000000
0 1 2 3

Estimated Profit and Loss

Particulars : Income Sales Other Income F.Y 2010- F.Y 2011- F.Y 20122011 2012 2013 118300000 284700000 370110000 317000 421000 525000 118331700 285121000 370635000

Expenditure Materials {Incl. of Wages,Labour and Carriage Inward} PRIME COST Factory Expenses WORK COST Office and Admin. Expenses COGS Selling and Distribution Overheads .Promotion and Marketing expenditure .Distribution expenditure Profit/Loss Before Tax Tax Profit after Tax

55364400 87118200 62967300 198002800 500000 1100000 62467300 196902800 2400000 2690000 60067300 194212800

173211480 197423520 1800000 195623520 2980000 192643520

70000000 50000000 300000000 22240400 34996200 69580680 -32173100 109216600 93062840 -32764980 -27918852 -32173100 76451620 65143988

Estimated Profit and loss

100000000 80000000 60000000 40000000 Series1 20000000 0 F.Y 2010-2011 -20000000

F.Y 2011-2012

F.Y 2012-2013

-40000000

Thank You
Presented by,
Natalie Sowmya Abhishek Namita Nimisha Prateek Ashish Ankit Ashwin Punit