Fourwinds Marina

CASES TUDY
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7/23/12

Description

The major lines of business are the Fourwinds Marina and Fourwinds Inn located in Indiana. The inn offers restaurant service as well as lodging services with a capacity of up to 150 sleeping rooms both single and double. The Fourwinds Marina is deals with boats making, repairs and maintenance and boats selling The Marina also has Rental house and slips as well as a showroom. For both Indiana and other states customers, 7/23/12 the area served by the marina accounts for

Maturity stage & Management Style

The organization is at stage IV or maturation stage. At this point, the organization is organization is focusing on tracking the growth of its sales and this is an important aspect. The organization of the company comprises of a president who runs the overall group of companies. From the president is the manager under whom are boat rental manager, corporation controller and secretary or receptionist. Others below the boat manager include sales manager and harbor master. Others in the organizational structure are shop 7/23/12 foreman, mechanics, maintenance men, boat

Culture & Issues

The culture in the organization is one that is used to new changes as this is the only way to have the company offer the best of services and products at any given time. Currently, internal issues facing the organizations are poor employees relations which have resulted to low work performance and poor productivity. This has greatly led to poor services and low sales. External issues include poor customers relations which have seen the customers lose trust in the services 7/23/12 and products from the company

Recommendation

The long term vision of the company-five years and beyond-would be to be the best boat company in the world in the eyes of the customers, community and people which through our high value services, products and relationships will add value to their lives and make it more enjoyable.The changes that must be made include changes in management like the manager who for the long time has served the company through poor customers and employees relations. For the company to excel and meet this five year goal, the employees 7/23/12 motivation is vital just as are employees