CREATIVITY IN ADVERTISING

OBJECTIVE OF THE PROJECT

Research methodology Limitaions

WHAT IS CREATIVITY ?

MAIN POINTS TO INCREASE OR ENCOURAGE

CREATIVITY IN A COMPANY ARE

To be happy, to have fun Keep channels of communication open Trust, failure accepted Contacts with external sources of information Independence, initiatives taken Support participatory decision-making and employees contribution Experiment with new ideas.

APPLICATION

CREATIVE THINKING SKILLS CAN BE LEARNED !!!

Study books on creative thinking techniques and put them into practice Attend courses on creative thinking and put the ideas into practice.

Keep a daily journal and record your thoughts, ideas, sketches, etc. as soon as you get them. Review your journal regularly and see what ideas can be developed.

Indulge in relaxation activities and sports to give the mind a rest and time for the subconscious to digest information.

Develop an interest in a variety of different things, preferably well away from your normal sphere of work. For example, read comic books or magazines you wouldn't normally get. This keeps the brain busy with new things. It is a common trait of creative people that they are interested in a wide variety of subjects.

Don't work too hard -you need time away from a problem to be creative after periods of intense focus. It really helps to think of creativity as a skill or set of skills. By practicing, one can get better at using them. So whenever you have a chance try and do mundane things in novel ways - it will make them more entertaining and you will get more used to expressing your abilities.

SECRETS TO CREATIVE PROBLEM SOLVING

Be an optimist Take your time Get enough information Brainstorm by yourself Redefine the problem Plan for results Break the routine Make a minus a plus Don't give up. Allow yourself to daydream Ask questions Have a sense of humor Tolerate ambiguity

CREATIVE TECHNIQUE

How do you come with a creative idea when faced with a blank sheet of paper? Easy. Dont have a blank sheet of paper.

ROADBLOCKS TO CREATIVITY
Thinking there is one right answer . "That's not logical" Following the rules Being practical Being afraid of making a mistake

KICK START CATALOGUE

Without words a picture is worth a thousand words Mixing & Matching Comparative Juxtaposition Symbols and signs Change the product Alternative Uses Double meaning

LETS TAKE A BREAK

Headline: Fevicol Ka Jodd Hai Tootega Nahin Agency: O&M (National Winning Award) Client: Pidilite Industries

VW TALKING NEWSPAPER
An innovative application of creativity in a single newspaper ad achieved 12% of Ventos annual sales target in one day Headline: People read newspapers. Till we made the newspaper talk! Agency: Mediacom Communications Pvt. Ltd.(Best innovative award EMVIES 2011)

Client: Volkswagen

CONCLUSION