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on
Kingfisher Airlines
Presented By-:
Gaurav Patel
Taxila Business School, Jaipur
Kingfisher Has been Certified as being one of six Airlines in the world to have a five star Rating from Skytrax.
By early 2012, the Airline losses of over 7,000 crore Due to Strike & other Problem. Domestic Destination 63 (2011)
Swot Analysis
Strength
Strong brand value and reputation in the minds of the consumer. UB group as the parent company. Quality service and innovation. More than 80 destinations. Less than 100 people (employees) per aircraft.
Swot Analysis
Strength
Strong brand value and reputation in the minds of the consumer. UB group as the parent company. Quality service and innovation. More than 80 destinations. Less than 100 people (employees) per aircraft.
Weakness
High maintenance cost at ground and airline. High ticket pricing (KF First & Class). Tough competition from Indian as well as international players. Heavy Debt.
Swot Analysis
OPPORTUNITIES
If able to survive for a couple of years, then can have a big market share. Expanding tourism business. Reputation of providing the best Quality & Services in Indian skies. Growth in air travel, with businesses and markets doing better.
Swot Analysis
OPPORTUNITIES
If able to survive for a couple of years, then can have a big market share. Expanding tourism business. Reputation of providing the best Quality & Services in Indian skies. Growth in air travel, with businesses and markets doing better.
Threat
Rising Fuel Costs. Rising Labour Costs. Other low cost airlines providing better services. Government initiatives in railways with fast running trains like Duronto. Economic slowdown.
Problems...
MANAGING THE TRANSITION: KEEPING ALL STAKEHOLDERS ENGAGED
Cut-throat fares, high fuel prices, and high taxes.. Air India was responsible for the cut-throat fares that started the price competition which forced all the airlines to lower prices. The domestic airlines are projected to report a combined loss of $2.5 billion ( 1,250 crore) by end of this fiscal (2011-12). Strike Problem. Cancellation of flights. Lack of Management. Dissatisfaction of Loyal costumer. Increasing Loss Day by Day (Rs. 470 Crore 2011)