9 min listen
The evolution of the sales function in the transformation of B2B
The evolution of the sales function in the transformation of B2B
ratings:
Length:
11 minutes
Released:
May 15, 2022
Format:
Podcast episode
Description
In this podcast, Marco Aurelio Sisti Associate Professor of Practice in Marketing & Sales at SDA Bocconi, describes the evolution of the sales function as the basis for the omnichannel transformation of B2B.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Released:
May 15, 2022
Format:
Podcast episode
Titles in the series (63)
The value of offshore secrets: evidence from the Panama Papers by SDA Bocconi Insight