As a part of my series on what authors need to sell books, I've covered the overall author platform, email, social media, and blogging/content strategy. Which leads me into another piece of the puzzle: ads for authors. Let's first rewind a bit to talk about author platform. I defined it in my post as the way that authors connect with readers. And while ads aren't NORMALLY what someone might think of when it comes to platform, it absolutely is a way to connect with readers. It's simply ... not organic. Let's dive into what you need to know about ads for authors, when you should consider running ads, and how you can learn them without breaking the bank. For the full show notes, head to http://createifwriting.com/201