35 min listen
802. The Corona Marketing Plan That Is Way Overdue w/ Joe Pulizzi
802. The Corona Marketing Plan That Is Way Overdue w/ Joe Pulizzi
ratings:
Length:
50 minutes
Released:
Mar 2, 2021
Format:
Podcast episode
Description
Content marketing got started after the tragedy of 9/11. People wanted to know:How do we get found in Google?How do we create content that's not product oriented?How do we build an audience?During the Great Recession of 2008-2009, content marketing crystallized into an industry term.Now, we're living through the COVID pandemic — and the evolution of content marketing is driven by tragedies. What's changing in content marketing?In this episode, Joe Pulizzi, founder of multiple startups, including the Content Marketing Institute and the Orange Effect Foundation, joins me to discuss the corona marketing plan you need and why it's overdue.
Released:
Mar 2, 2021
Format:
Podcast episode
Titles in the series (100)
730. How To Drive Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy: <p>Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange</p> <p>If you feel overwhelmed (or underwhelmed!) by marketing tech, have non-actionable data slowing down your go-to-market efforts, or are trying to... by Move: The Go To Market Podcast