Katerina Schneider was four-months pregnant when she set out to raise money for her subscription-based vitamin company aimed at delivering clean, science-backed, vegan-certified multivitamins made for women, by women. Since it's founding in 2015, Ritual has sold more than 1 million bottles of vitamins to become the first direct-to-consumer brand in the vitamin supplement industry. Founder and CEO Katerina joins Raising The Bar to talk fundraising while pregnant, being a "habit company," traceable ingredients and radical transparency, and raising $40.5M to date. Keep up with the brand at ritual.com and @ritual. And don't forget to follow @alliwebb for #BTS. If you enjoyed this episode please don't hesitate to subscribe and rate us!   Produced by Dear Media.