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777. Focusing on the Most Valuable Metrics

777. Focusing on the Most Valuable Metrics

FromMove: The Go To Market Podcast


777. Focusing on the Most Valuable Metrics

FromMove: The Go To Market Podcast

ratings:
Length:
64 minutes
Released:
Jan 14, 2021
Format:
Podcast episode

Description

For most marketers, there are a few questions that always come up in meetings with the C-suite that make you roll your eyes so hard you worry they’ll get stuck…

Site visitors? Demos? They’re important, but secondary.

We need to stay focused on the metrics that actually matter.

In this Takeover episode, host Casey Cheshire, speaks with Alon Waks, CMO, Advisor and Consultant at Flywheel Consulting, about what those metrics are.
Released:
Jan 14, 2021
Format:
Podcast episode

Titles in the series (100)

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313