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Scalable Copyrighting Formula w/ Dan Lok

Scalable Copyrighting Formula w/ Dan Lok

FromGrowth Experts with Dennis Brown


Scalable Copyrighting Formula w/ Dan Lok

FromGrowth Experts with Dennis Brown

ratings:
Length:
35 minutes
Released:
Jan 25, 2021
Format:
Podcast episode

Description

Dan Lok is a serial entrepreneur, author, eight-figure business owner, and an expert in copywriting. Dan is back on the show to discuss his scalable copywriting formula and the strategy he designed to work for modern copywriting in 2020 and beyond. He also divulges expert advice on how to bring longevity and the ability to pivot to your business.  Tune in to learn what copywriting truly is and why it’s important for selling on social media, as well as how to narrow down your messaging to be extremely effective and attractive. Everything is easier when you have a strong hook and Dan believes words are the true currency of business. Do you agree?  During this interview, we discuss:  2:26 – What Dan is working on right now   3:33 – Unique software he has acquired and launched recently   5:00 – A bit about Dan’s background + What is copywriting?  8:07 – The difference between old school copywriting and modern copywriting  10:47 – The importance of effective copywriting on social media  13:11 – How Dan approaches copywriting in a scalable format + What is your unique mechanism?  20:17 – Dan’s candid thoughts on direct response copywriting and branding  22:42 – Leveraging the Brand Triangle: Personal brand, company brand, and product brand  27:23 – The importance of learning the fundamentals and proper skills of copywriting + Hiring and working with copywriters  31:04 – A few simple tricks anyone can use to make sure their copy is effective  24:37 – How to connect with Dan  Plus, a whole lot more!    Resources:  Listen to episode 132 with Dan Lok  Instant Scripts  www.DanLok.com   ————————-  If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.  Connect with Dennis Brown   AskDennisBrown.com  LinkedIn  Twitter  Instagram [Free Giveaways] 
Released:
Jan 25, 2021
Format:
Podcast episode

Titles in the series (100)

The Growth Experts podcast shares proven growth strategies, tactics, and tools from real growth experts and entrepreneurs. You will hear from top CEO's, entrepreneurs and marketers as I uncover tips and strategies that many of them have never shared before. My goal is to dig deep to find out exactly how they did it. Growth hacking, growth marketing, growth agencies, social media, digital marketing, SEO, social selling, LinkedIn marketing, Facebook and Instagram are just a few of the growth hacks and growth strategies we will be discuss and dissecting during the show. It's the perfect combination of inspiration and tactical growth strategies. During the show, I will also share my personal highs and lows as well as what's working or NOT working for me as an entrepreneur. Get ready for a fun ride...I know I am!