Today’s episode is part two of a two-part series called Bedtime Stories for Business Builders. In this section, I’ll continue sharing some bedtime stories that’ll illustrate how to think differently to get better and faster results than your toughest competitors. I’ve got countless stories of previous clients who’s businesses were revolutionized when I helped them truly understand the lifetime value of their clients and the true value of their product - so much so that I was able to add zeros to their profits. This is all as a result of operating beyond the incremental zone and into the realm of the exponential. In this episode, you’ll discover some simple ways to create immediate exponentiality in your business. You’ll learn effective communication strategies that get people listening and clawing at your offer. So, tuck yourself in and get ready to listen to the business-building bedtime stories of champions. 00:00 – 06:00 - Understanding lifetime value and why it’s critical to assess.06:00 – 12:00 - The concept of “beyond exponential”.12:00 – 22:00 - On having a stimulating, provocative, and evocative message. 22:00 – 32:00 - On modesty, loyalty, and respect. 32:00 – 40:00 - Jay’s most powerful skills. 40:00 – 54:30 - Providing value and how Jay recovered from three mid-life crisis.