This week, we sit down with Vice President of Operations of Cerveceria Mundial out of East Los Angeles, Ray Ricky Rivera. We discuss many things including: - How Danny knows Cerveceria Mundial. - Latino culture in Los Angeles. - How East Los Angeles is portrayed in entertainment vs reality. - Latino's and Craft Beer in Los Angeles. - Modello Time Foo memes and macros marketing to Latinos. - How Cerveceria Mundial ties in to all of this. - CM's business model. - Creating first beer. - Running a startup with four people and no investment money. - Expanding to a beverage company. - Running opposite of other current business models. - 3-5 year goals. And much more! We'd like to thank the sponsors of this show, if you are interested in sponsoring this podcast, please drop us a note at advertising@thefullpint.com. • El Segundo Brewing - Makers of some very fine hoppy ales near LAX, also check out their new digs, The Slice and Pint.