Shop Local! Small Business Saturday! Independently Owned! These are phrases we use to get people to come in to our stores and support the local economy. That's all well and good but do we deliver the quality people expect? Or do we rely a bit too much on being local to cover up for our shortcomings? Today we chat about  this issue of using our small business status to excuse ourselves from improving and the better approach to delivering value where it counts.  Related Episodes: How we Ruin the Specialty Experience   10 Reasons to Love the Customer Toxic Traditions Customer Experience vs Coffee Quality  Acceptance of Dysfunction Feedback Culture   This Episode brought to you by:  Painless ordering and inventory with ODEKO odeko.com/keystotheshop   www.keystotheshop.com/consulting