Dylan and Mike interview John Casmon and discuss strategy going into 2020 and identifying hot submarkets. John is a real estate entrepreneur, who has partnered with busy professionals to invest in close to $90 million worth of apartments. John hosts the Target Market Insights podcast where he covers multifamily and marketing insights. Key Information: Take inventory on 2019 and review the strategy going forward in 2020 It is lazy and irresponsible to stop being active in “hot” markets Opportunity cost and inflation are huge risks sitting on the sidelines Constantly review your deal flow, financing, business plan , and deal structure to create success Never invest solely on IRR on paper The savvy sponsors that truly execute the business plan will be left after the correction Know your customers and what they are looking for towards their needs John started his podcast to help him learn from more experienced investors Understand the submarket level even if the MSA is performing poorly Get ahead of the path of progress by understanding the market anchors and population growth Find “Best Markets to Live In” and find neighboring submarkets to potentially invest in Data is useful but leverage common sense  Resources used for National Market Research (Berkadia, IRR, Marcus & Milichap) Resources for submarket data: datausa.io, Yardi reports, Costar reports   Expert Pro Tip: Know the legalities of raising money by checking out SEC. Build a brand to ATTRACT investor capital, instead of selling capital.   Contact Information: john@casmoncapital.com http://www.midwestresummit.com/ @JCasmon   For more information/to connect with Rand CRE: www.randcre.com   To register to invest with us: https://invest.randpartnersllc.com/invexp/accounts/login/     Rand CRE's Facebook: https://www.facebook.com/randcre Rand CRE's Twitter: https://twitter.com/randcre Rand CRE's Linkedin: https://www.linkedin.com/company/randcre Rand CRE's Instagram: https://www.instagram.com/randcre