In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago.

Of course, if you’re looking to hire an agency, you perhaps already asked your prospective agency about their track record, their channel expertise and their case studies. While those matter and are important, it’s also crucial to vet your agency or consultant partner from a lens of their readiness for the age of algorithmic marketing.