18 min listen
Arlene Cogen - Fundraising, Financial Planning, And Giving to Live
Arlene Cogen - Fundraising, Financial Planning, And Giving to Live
ratings:
Length:
17 minutes
Released:
Sep 24, 2019
Format:
Podcast episode
Description
The basic job description of a fundraiser is to reah out to donors, listen to them, and provide opportunities. To see if there might be a chance that the donors want to make a difference for your organization, institution, school or charity. Well, increasingly, those conversations will happen with numerous members of the donor's family or even 's financial planners. Arlene Cogen used to be a financial planner, someone who was really focused on amassing money for her clients. Then, she left financial planning and became a fundraiser. She began to really talk to fundraisers about how to engage financial planners and found that fundraisers don't need to be afraid, and financial planners can engage with their clients about how to increase philanthropy and find joy in giving. I got on the line with Arlene to talk a little bit about her book and the way she suggests people should engage donors, their families and their financial planners in the 21st century. Read Arlene's book, Give to Live And find out how she helps organizations truly inspires donors: https://www.arlenecogen.com/
Released:
Sep 24, 2019
Format:
Podcast episode
Titles in the series (100)
Fundraising Voices: Robert McGuire on Content Marketing: Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years helping top... by Fundraising Voices from RNL