This week Danny is joined once again by his business coach, Greg Dickerson. Greg is an entrepreneur, real estate investor and developer. Over the past 20 years he has bought, developed and sold over $200 million in real estate, built and remodeled hundreds of custom homes and commercial buildings, and started 12 different companies from the ground up- yes, 12! Greg is arguably an expert on the topics of Real Estate and Construction. He has spoken at many real estate investing groups, masterminds, and events. Greg has also been featured as a guest commentator on the Fox Business Network with Neil Cavuto and Dave Ramsey, and he has written articles for various magazines and newspapers, and is a featured contributor in the book, “Walking with the Wise Real Estate Investor,” and, “Walking with the Wise Entrepreneur,” featuring, Suze Orman, Rachel Barnes and others. In this episode he joins Danny to talk about real estate investor marketing and what it means to reverse engineer your marketing. It’s a concept that we hear all of the time from experienced investors, but what exactly does it mean? And are you actually tracking your marketing as well as you could (and should!) be? Greg is a self-proclaimed leader, delegator, and motivator, and his expertise lies in maximizing every single deal and he shares with us how he is able to help business owners across any industry make the most out of their spending. Greg and Danny go into great detail about tracking your marketing, identifying the patterns and outliers, and using the insight to react and pivot if necessary so that you can stay ahead of the game and cut off what’s not working quickly or efficiently. He’s not reinventing the wheel, but instead, he is showing people how to turn it by opening up the awareness of people that may not have had any experience as business owners before.