Full show notes at: https://www.pencilkings.com/podcast/ Building your art career is so much easier if you have the right advice and resources. In this interview, 3D Total Publishing studio manager, Simon Morse, reveals why knowing your audience is key, and how their books, website, and magazines, have helped countless artists develop their skills and take their careers to the next level. Interview Chapters: 00:37-2:20 Introduction and Overview Your host, Mitch Bowler, introduces today's guest, Simon Morse from 3D Total Publishing, and asks him to give a brief overview of his main job role as a studio manager. 02:42-05:04 What Does a Studio Manager do? In this chapter, Simon outlines his day-to-day duties and reveals how the small but highly motivated team at 3d Total Publishing helps everything run smoothly. 05:05-09:09 What are the Key Skills a Successful Artist Needs to Have? Being really good at painting or drawing is just the start if you want to be a successful artist. There are lots of other skills you need to develop too, such as networking and professionalism. In this chapter, Simon reveals how he works with artists on a daily basis, and outlines the key takeaways from this. 10:25-17:08 Why is is so Important to see your Art Career as a Business? Seeing your art career as a business is vital if you want your work to sell. In this chapter, Simon reveals why profitability is so important, and why producing work aimed at your target audience is key. He also talks about an exciting publication coming soon, The Ultimate Career Guide for Concept Artists, which aims to help people find the right audience for their work. 17:33-22:26 What are the most Popular Titles at 3D Total Publishing? In this chapter, Simon talks about how 3D Total Publishing got started, and reveals why their Beginner's Guide to Digital Painting is just as popular now as when it was first published. He also talks about recent hugely successful titles, such as The Art of Loish, which has generated more than £1 million in sales since its Kickstarter launch last year. 22:27-24:11 Why are 3D Total Publishing Books and Magazines so Useful for Artists? Simon and his team take great care to ensure each title delivers the best possible learning experience for artists. In this chapter, he reveals how and why they do this. 24:46-28:56 How has 3D Total Publishing gone from a small city in the UK to a Worldwide Success? You'd be forgiven for thinking 3D Total Publishing is based in some swanky offices in London, but that's not the case. In this chapter, Simon reveals how the ethos behind 3D Total Publishing has helped them reach artists all over the world from their small offices in the small UK city of Worcester. 30:18-33:41 How can Working for a Smaller Company Help You Develop Your Career? Working for a smaller company can have many benefits - especially if you have the passion and genuine interest to get involved in several different areas. In this chapter, Simon explains why the passion of his team is a key ingredient in the success story of 3D Total Publishing. 35:27-38:47 How can you Break Into the Creative Industry? How do you go about working with a company such as 3D Total Publishing as a team member or artist? In this chapter, Simon reveals the main qualities employers in the creative industries are looking for when they hire someone. 38:48-41:43 Conclusion and Publication Launch In this chapter, you'll find out where to check out 3D Total Publishing online and get some exciting news about their latest publications.