Greetings, SuperFriends! In a recent episode, I went on a full-on rant about writing, why it is such an important skill and how it can dramatically impact your life and change the way you think. Well, today we are joined by a real-world example. His name is Benjamin Hardy, and, on the outside, he is an everyday Ph.D. student working his way through a Ph.D. in organizational psychology. But, if you dig a little bit deeper, you will realize that Benjamin is actually the number 1 writer in Medium.com, which, through a crazy series of events, ended up landing him in Fortune, Forbes, Entrepreneur, Fast Company, Business Insider, Psychology Today, and more. It also landed him a quarter-of-a-million-dollars book deal, and that is just the start of what his writing has done for him. So, in this episode, we talk not only about his psychology research, and some of the things that he has discovered, but we also go into willpower, and why, as his book says, Willpower Doesn't Work. We start to understand why it is that we all fail at our New Year's resolutions and what we can do instead. And then, on top of that, we go through this amazing case study of what happens when you combine an aptitude for learning, like Benjamin's, and what I call an exponential skill, in this case, writing. So, this is just an amazing case study in SuperLearning applied and what you can achieve if you master one of this core exponential skills. I know you guys are going to enjoy the episode. Personally, I didn't do a whole lot of talking here, I just sat back and listened to Benjamin, and I recommend you do the same!