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173 Barney Waters - Adapting Marketing to Today’s World

173 Barney Waters - Adapting Marketing to Today’s World

FromPodcast Junkies - Conversations with Fascinating Podcasters


173 Barney Waters - Adapting Marketing to Today’s World

FromPodcast Junkies - Conversations with Fascinating Podcasters

ratings:
Length:
42 minutes
Released:
Jul 11, 2018
Format:
Podcast episode

Description

As the world changes, it is very important for CEO’s to try new marketing strategies. When Barney Waters became CEO of sneaker company K-Swiss, he was tasked with remaking the brands image. Barney decided to shift away from marketing to aspiring athletes, and instead market to young entrepreneurs. One of the way he did this was by making the podcast “CEO’s wear sneakers,” a show where he would interview young entrepreneurs.
Released:
Jul 11, 2018
Format:
Podcast episode

Titles in the series (100)

Podcast Junkies was born out of a genuine interest in and curiosity for this growing league of podcast hosts. It's hosted by Harry Duran. It features wide-ranging, authentic and sometimes candid interviews with this family of voices behind the microphone. The shows themselves cover a variety of topics such as Business, Finance Entrepreneurism, History, Comedy, Storytelling and more. Podcast Junkies explores the motivations behind the podcast's inception and allows the listener to connect on a more personal level with some of their favorite hosts.