In this episode Curtis and I dissect an article that was published on Alternet on January 1, 2016 by farmer Jaclyn Moyer.   An article titled.... What Nobody Told Me About Small Farming: I Can’t Make a Living - People say we're "rich in other ways," but that doesn't fix the ugly fact that most farms are unsustainable This one is a good one and we cover a lot of business basics such as... Who is your customer? What is their demographic? And what do they want? What are you selling?  Is that the right crop? What are you focusing your time on?  Is that the right thing? And are you the right person to be doing this job. We will break down the article to hopefully help a lot of you avoid some of the troubles that Jaclyn talked about in the article.    Listen to past episodes at: https://www.paperpot.co/podcast Increase farm efficiency with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow PaperpotCo on Instagram:http://bit.ly/2B45VKQ