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    Interview: Jesse Mecham of YNAB on Vertical Marketing Strategies and Designing a Company Culture

    Interview: Jesse Mecham of YNAB on Vertical Marketing Strategies and Designing a Company Culture

    FromRocketship.fm

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    Interview: Jesse Mecham of YNAB on Vertical Marketing Strategies and Designing a Company Culture

    FromRocketship.fm

    ratings:
    Length:
    44 minutes
    Released:
    Jun 24, 2014
    Format:
    Podcast episode

    Description

    Jesse Mecham and Taylor Brown of You Need a Budget share their strategies for taking a product with broad appeal and segmenting it down to market to different verticals. They also talk about being deliberate in their hiring process and company culture, esLearn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Jun 24, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business. Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.