Eric SanInocencio, Senior Director of Social Media for the Houston Texans, joins the Social Pros Podcast to discuss getting the most out of limited opportunities for content.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to maximize limited opportunities to create year-round content How to determine the best content for various social platforms How to balance specializations with collaboration on a large team How to determine if a response adds value to the conversation How to interact with specific audiences through geofencing   Resources The Complete Guide to Social Media for B2B from Salesforce Brandwatch HYP3R   Visit SocialPros.com for more insights from your favorite social media marketers.