James LaCorte, Social Media Manager at Blue Cross NC, joins the Social Pros Podcast to discuss the ins and outs of being healthcare social media manager and helping customers before they encounter problems.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 04:37 - How Blue Cross NC maintains an all encompassing social media strategy 09:01 - How Blue Cross NC handles customer care on social through community managers 11:56 - How to develop a successful and engaging employee ambassador program 18:23 - How paid social works in a regulated industry 23:17 - How having an institutional history beyond social can help a social media manager be more effective   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. If you live in North Carolina and want to learn more about Blue Cross NC, you can do so here.   Visit SocialPros.com for more insights from your favorite social media marketers.