What wine should you try next? Many people are happy to head into a store and buy the same old Pinot Grigio they’ve come to love. Maybe if they’re feeling adventurous, they’ll opt for a new wine with a well-designed label. Maybe. One company is on a mission to change that. Winc (formerly known as Club W) uses machine learning to give subscribers personalized wine recommendations and deliver those recommendations to their doorsteps. It’s like Netflix -- but for wine. In this episode, we chat with Xander Oxman, co-founder and CEO of Winc, about his experience building the wine recommendation service, and what advice he’d give other entrepreneurs on starting a company around their personal passions.