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UnavailableThe Bouqs - Bouqs Brings Sustainability, Fair Labor Practices to Buying Flowers
Currently unavailable

The Bouqs - Bouqs Brings Sustainability, Fair Labor Practices to Buying Flowers

FromThe Story of a Brand


Currently unavailable

The Bouqs - Bouqs Brings Sustainability, Fair Labor Practices to Buying Flowers

FromThe Story of a Brand

ratings:
Length:
44 minutes
Released:
Feb 4, 2019
Format:
Podcast episode

Description

In today's world, we have grown accustomed to asking where our food comes from and is it sustainably sourced but why not with flowers? This is something that John Tabis, CEO of The Bouqs Company is trying to change. The way John sees it, if the Bouqs model works, all ships will rise.  It's the reason why Bouqs pays their farmers 25% more than competitors. They've come to realize that their customers care about the environment and the dignity of human life around the world, and so they will pay a little more for a better, fresher product if it is sustainably sourced and if the farmers follow the right labor practices. Of course, having this model is more difficult than what is the norm in the Floral Industry, so John gives us an MBA-like discussion on starting a company, raising capital, dealing with rejection, the difficulty of living life as a founder, and making the transition from founder to CEO and more.   Listen to this episode and hear John Tabis, CEO & Founder of The Bouqs Company share the inside story of building a brand. I write about all of our podcast! Check out the full post and learn what we learned at commercefocused.com/episode-015-bouqs/ Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.
Released:
Feb 4, 2019
Format:
Podcast episode

Titles in the series (100)

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.