If you don’t have a PR strategy (public relations) for your business you are probably shooting in the dark, trying to hit your client target without a lot of clarity. But it doesn’t take much to get your PR strategy clear, concise, and targeted to your ideal customer or client, you just have to know HOW to do the work, and take the time to do it. On this episode of Happy Black Woman, Rosetta is chatting with Ayofemi Kirby, an expert PR strategist who is part of the Happy Black Woman inner circle mastermind group. She’s got a great handle on what it takes to clarify your PR message and get it out in a compelling and powerful way. You’ll enjoy hearing the relevant, practical tips she’s got to share. What is PR and why is it important for every business? PR (public relations) is an older term carried over from the days of big business, but it’s a term that’s still relevant when you understand how it has changed with the times. The very words “public relations” express the need for you, the person behind your business, to relate to the public in ways that bring the connection that builds trust and leads to business interactions. True public relations strategy builds relationships in ways that foster ongoing client and customer satisfaction and loyalty. It’s about being genuine in a personal way. On this episode, Femi Kirby shares the basics of what goes into a powerful PR strategy so you can begin honing your message to appeal to your ideal clients. This is where a powerful PR Strategy begins. Power PR Strategy is not so much about using formulas or certain phrases. It’s about authenticity and true concern for the people you serve. As you target your message to the exact people who need what you provide and do so with an authentic story that tells why you are so passionate and skilled at doing it, you’ll find your ideal clients drawn to you and your message. Find out how to make the adjustments to your message that bring big results from Rosetta’s guest on this episode, Ayofemi Kirby, the PR expert. Why you’ve got to take the time to craft your own PR story. The story behind your brand is a big piece of effective PR (public relations). The potential clients who hear your brand message want to know that you have experienced some of the same things they are experiencing. It’s your story, the recounting of your own struggle and journey, that enables them to Your story builds a level of credibility nothing else can. On this episode of Happy Black Woman, Rosetta asks her guest, PR expert Femi Kirby to unpack how to craft an effective PR story, so be sure you take the time to learn from this wise and skilled woman entrepreneur. Simplify the overwhelm and intimidation of starting: Focus on getting one client. As you consider starting a business of your own, you’re likely overwhelmed and maybe even a bit intimidated by everything that goes into getting started. That’s understandable because there are many moving pieces. When Rosetta asked her guest, Ayofemi Kirby, what she advises women who are just starting out, she had some powerful advice to give: Get rid of all the possibilities of what you could do and just focus on getting one client. That one mindset shift can help you get focused on the most important things and will automatically filter out many of the options you don’t need to be concerned with at first. Hear more great advice like that from Femi on this episode. Outline of this great episode [0:31] Rosetta’s introduction and welcome to this episode! [2:10] The calling and mission Femi is on and how she can help you. [4:03] What it was that prompted Ayofemi to become a PR expert. [10:08] What IS PR and why is it important? [12:40] The PR Strategy entrepreneurs should be considering for greater reach. [18:35] What does it mean to craft your own PR story? [22:40] Keeping track of your stories as you tell them over time. [24:49] The book that has impacted Femi most recently. [26:23] The most important step you can take to overcome